Hello Simon, You and the rest of Ilford have always been so great on providing information to this comunity that I can't resist asking for some info that I think would be enlightening for everyone. What are the actual R&D costs for creating a new film or offering an existing film in a new format? I ask because I know there are a few items we have all said that we want but but have been told that the R&D costs make it unreadable for how few of us would most likely purchase the resulting product. So, for arguments sake, how much would it cost to develop a new true IR film? What about offering Ortho Copy in 120 & 135? Maybe even offering Pan F in sheet sizes? The core of my request really though is this: with the rise of places like Kickstarter could we fund these costs ourselves? Is it at all realistic? Would the costs be a $100k or $1million? Both can be doable if people really want it. Could this even work for products like Pan F in sheets were it would normally canabalise sales of other films by only offering them through group pre-order models like this? I think as we move forward this is information we would all apreciate as the costs of introducing and sustaining new products becomes arduous to the point of being impossible. Let us help out. Let us chip in. If you don't ever let us put our money where our mouths are how can any of us ever really know what could have been?