I was flippiing through a recent copy of Martha Stewarts' Living (don't ask) and came across a Canon photo ad with the headline "Here's a photo that will last." Then it says "ChromaLife 100 inks and genuine Canon photo paper, you end with...photos that can last a lifetime*." Now the fine print... * "Lifetime claim based on accelerated testing by Canon in dark storage under controlled temperature , humidity, and gas conditions, simulating storage in an album with plastic sleeves." Then it goes on to say... "Canon cannot guarantee the longevity of prints; results may vary depending on printed image, drying time, display/storage conditions and factors." So what happens when you print one and hang it on the wall?