Check Those 1977 PopPhoto Ad MF Prices!

Discussion in 'Medium Format Cameras and Accessories' started by CGW, Nov 20, 2010.

  1. CGW

    CGW Member

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  2. thedancefloor

    thedancefloor Member

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    That's awesome! Where did you find this?
     
  3. CGW

    CGW Member

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    They get posted occasionally on other photo sites as pdf files.
     
  4. David Brown

    David Brown Subscriber

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    That's why I didn't own any of that stuff in 1977. Divide my present salary by 10! :blink:
     
  5. CGW

    CGW Member

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    Scary isn't it? A 1977 month's rent wouldn't buy much--make that nothing off the list!
     
  6. Jerevan

    Jerevan Subscriber

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    The "Turbo-drive processor" - aah - those were the days when turbo drives was all the rage... :smile:
     
  7. Tuan

    Tuan Member

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    wow that's a great find. I bought my Hasseblad 500cm for only $100 cheaper. (not including inflation)
     
  8. Tony Egan

    Tony Egan Subscriber

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    Prices in Australia would have been at least 1.5x and the exchange rate in 1977 was about USD = 0.90AUD - back before the float and the days of the crawling peg.
    I rented a 2 bedroom flat with my brother in 1979 at $60 per week so these MF cameras would have been about 4 months rent for the basic kit. I bought my first used car in 1977 for $1,500 (1972 Mazda 808) and during the oil crisis of that time I recall petrol rationing meant at certain times the spending limit was $2 per car. Ain't inflation grand!
     
  9. daleeman

    daleeman Subscriber

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    I was quite suprised that the Mamiya 645 eq was about the same price new as what I had in mine used. I also felt a little better that my Hassy stuff purchased used was picked up cheaper than new prices in '77.
     
  10. CGW

    CGW Member

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    Just make sure to multiply those '77 prices by 3.61 for the 2010 adjusted levels.
     
  11. Moopheus

    Moopheus Subscriber

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    Actually, when you think about it, even holding a quarter of their "real" value over 30+ years is not too bad for used gear. It also suggests that the costs of new professional gear has actually gone up faster than the rate of inflation, presumably due to feature bloat, all the electronics and doodads that have been added over time, even before there was digital. 1977 was the tail end of the mechanical-camera era.