Deeney, Fuji: "There will be always a market for film"

Discussion in 'Product Availability' started by JanaM, Jul 5, 2007.

  1. JanaM

    JanaM Member

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    Hallo,

    there is an interesting interview with Jerry Deeney from Fuji Professional UK about the Fuji website "choose-film", Fujis commitment to film and the current market situation. Mr Deeney is optimistic that film has a future.

    Here is the link:
    http://silfver.blogspot.com/

    I am optimistic, too :smile: .

    Best regards,
    Jana
     
  2. Sirius Glass

    Sirius Glass Subscriber

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    Thank you for posting that Jana.

    Steve
     
  3. Scott Peters

    Scott Peters Member

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    Great news, thanks for posting.
     
  4. dmr

    dmr Member

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    Thanks for posting this. It's refreshing to hear this kind of commitment from Fuji.

    Rich is also fairly well known on the photo boards. :smile:
     
  5. Snapshot

    Snapshot Member

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    Well, it's a refreshing change from the doom and gloom that predominates in this section. Thanks for the link.
     
  6. Matt5791

    Matt5791 Subscriber

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    Fuji clearly want to be the market leader and last man standing in traditional colour photographic materials - on the assumption that Kodak will gradually stop making all traditional products.
     
  7. HerrBremerhaven

    HerrBremerhaven Member

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    How did you come to that conclusion?
    :confused:
     
  8. Neanderman

    Neanderman Member

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    Kodak has stated "We will never stop making film", but never is a long, long time. I don't think all film will disappear anytime soon, but then I never thought the digital transition would happen as fast as it has. And, apparently, neither did anyone else, including Eastman Kodak...
     
  9. Matt5791

    Matt5791 Subscriber

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    During the duscussion we had with the Ilford directors on the recent visit, it seems the general assumption is that Kodak wants to get out of the traditional market - I sincerely hope they do not as I love their products.

    However it would seem Fuji has come to the same assumption and is channelling marketing effort into traditional products championing them as a legitimate alternative to digital capture and workflow, whereas Kodak seems to do the opposite, such as the PR surrounding the demolition of the factory building recently. It seems there is a culture, stemming right from the top, of sweep out the "old" and bring in the new. Didn't Perez recently say he hoped not to be even mentioning film in their annual reports in a couple of years time? Extreme and silly statement, yes (considering how much of their turnover is still attributed to traditional products) but this sort of thing is 'adverse marketing' for their traditional products.

    Example:
    http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article1343516.ece

    We have to be realistic - Kodak will do what it thinks is right for their business (which I don't really blame them for) I just can't see how there is room for both them and Fuji - they know this, and seem happy to let Fuji become the market leader in Traditional photo products - and that is a good thing, the worst case scenario would be that they both failed!

    Matt
     
    Last edited by a moderator: Jul 11, 2007
  10. AgX

    AgX Member

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    The market seemed not big enough for those big three.
    Number three has kicked out their consumer related business or even smashed it (see my thread on Agfa).
    And even if the market will not be big enough for the last big two standing, it does not necessarily mean that both! have to get out of the business in total. Another concept could be to use that experience and personal abilities those companies have built up over the years to still use it on smaller scale productions. As long as such an enterprise still is profitable. Well, Agfa could have done what Fotoimpex are trying to do themselves, but chose not to do. I guess it is not only about figures but also about the idea to be related to something old…
    I took the view that the representation of film R&D people in the structural management would have a positive influence. But the past weakened that argument.

    The concept of one last company standing is not the most favourable from the perspective of a consumer.
     
  11. JanaM

    JanaM Member

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    Positive outlook from Maco concerning BW-Film

    Dear film friends,

    in addition to my original posting I want to give you a link to a statement from H. Schroeder, head of Maco Photo Products (Maco/Rollei).

    He is optimistic for the future of BW materials for us "normal" photographers, because of the stable or increasing demand for special BW Films in industrial or other areas.

    http://www.mahn.net/DL_MAHN/Kassel.pdf

    For those who don't speak German I will try to give you a very short summary:

    1. There is a stable demand for aviation films for military and civil use. The German military for example is using these films in their "Tornados" (currently in Afghanistan) in special format with Zeiss optics. These films are made by Agfa-Gevaert in Belgium. One of these films is the Maco/Rollei IR 820/400 which you can buy and use for normal and IR photography.

    2. There is a stable demand for traffic surveillance films. The german policy alone is using almost the same amount of film as all german BW photographers are using per year. For example the Maco/Rollei R³ is a slightly modified traffic surveillance film (made by FilmoTec, Germany).

    3. The demand for microfilms and orthochromatic films for long term data storage is increasing. For example the german administrative bodies say that only BW microfilms are suitable for their long term data storage needs, and so they buy these films in large quantities. We can profit in form of the high-resolution films like Spur Orthopan UR (= Adox CMS 20) and Agfa Copex Rapid (= Gigabitfilm), both films are made by Agfa-Gevaert, the Maco/Rollei Ortho 25 (made by FilmoTec) and the Kodak Imagelink.

    Short: The sufficient film demand in these areas keep film production profitable, at least for some companies (for example FilmoTec make also good profit in BW Cine film and some speciality films).

    Best regards,
    Jana
     
  12. HerrBremerhaven

    HerrBremerhaven Member

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    Just coming at this with a different set of observations. I see ads for Kodak and Fuji films in professionally oriented publications. While I suppose that doesn't help consumers nor enthusiasts much, the fact that marketing money is being spent is a sign of interest. Simple fact that film generates profits, so might as well continue with that.

    I spoke with a Fujifilm rep on Monday. One aspect I found interesting is a slight divergence in emphasis towards professional users, which is that there are products that less directly compete between Kodak and Fuji. Almost like the Pepsi and Coke situation in grocery stores, where those two companies effectively shut out other soda companies in the US.

    Fujifilm need Kodak to be a competitor. Maybe that doesn't make sense to some people, but think about an alternative future and it might be more apparent. If either company ceased film production entirely, then confidence amongst end users (professional, enthusiast, or consumer) would wane. A loss of either company could mean people give up entirely, because then they really would think the end was quite near.

    There is much hand wringing here at APUG, with many wishing Kodak would end film production. This view has been biased for a while here. People should be careful what they wish. There needs to be a greater understanding of what WallStreet biased press releases actually mean, and the intentions of public company press releases.

    If people looked at any company on NYSE or NASDAQ, then read the releases, they might develop a cynical view that anything bad for end users of a given companies products or services, should result in increased stock prices. Some daytraders work under this theory. There is also the idea of buy on the rumor, sell on the news. When people only read one source, they will always get a biased view, yet people invariably continue to rely on one source of information.

    Simple fact is that two companies now make E-6 films. While photographers who only use B/W might not care about that, some professionals rely on E-6 films to produce their images. Imagine what would happen to this narrow market segment if either Kodak or Fujifilm stopped making any E-6 products.

    Ciao!

    Gordon Moat
    A G Studio
     
  13. AgX

    AgX Member

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    Jana,

    those statements, how ensuring they may sound, are not really convincing. See Agfa; though still serving the commercial, and military, market, they have lost interest in the consumer field. This is the situation of today; what the future will bring nobody nows. As I stated before, we encounter interesting times, but as also stated before, with any sort of speculation we are moving on thin ice.
     
  14. Matt5791

    Matt5791 Subscriber

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    Ilford has stated that, whilst sad, the loss of Agfa and Kodak monochrome paper, has been ideal from their point of view - there just is not the room for all in this market now.

    I can't help thinking the same about Kodak / Fuji.

    Matt