I just read this article, which some here might find interesting. http://betanews.com/2013/12/12/how-kodak-and-polaroid-fell-victim-to-the-dark-side-of-innovation/ The author has some quotes from Kodak and Polaroid executives that discuss the margins that they used to get making film. The numbers quoted are quite high. Margins of 70% are off the charts! I work for a specialty chemical company and we are doing EXCELLENT work if our margins are 40%. If we hit 45% we would get an enormous bonus. Why are film margins so high? Since the volume of film sold used to be enormous (billions of rolls!), couldnt Kodak sacrifice some of that margin to keep customers from switching over to digital? Or is the overhead so high making film that enormous margins are needed just to make an average profit? I wonder what margins are like on film today.