Hello everyone. Since we are getting in to the New Year, and I dont think that most of you dont access Fujis Japanese site, but you may be interested for a new color film popping out these days, even currently targeted only for the Japanese market, I will inform it here. Here is the announcement that Fuji did on Dec. 18th, 2008. URL below (NOTE: All Japanese) http://www.fujifilm.co.jp/corporate/news/articleffnr_0245.html Very rough and abstract translation of the above URL: FujiFilm will introduce a new 35mm color negative film FUJI COLOR SUPERIA PREMIUM 400 as a new product lineup from the beginning of March 2009. This color film has a new designed emulsion layer that have a better overexposure latitude than the current offering. Also this new film emulsion is designed and adjusted for the average Japanese skin color, to reproduce Japanese skin well and look healthier. As digital camera have been popular these days, and people are shooting more pictures than ever before, and people are also recognizing that the photographic film has the merit for better tone and 3 dimensional like reproduction and still supporting films. Also there is some new demand for film from users who never shoot film before. Futures: (1) Better over exposure latitude from newly designed emulsion layers. (Allows one stop over exposure than the current product) (2) Adjusted for average Japanese skin color for better skin tones (for Japanese) (3) New Super Uniform Fine Grain Technology for higher efficiency and fine grain (4) Vivid Color Reproduction Technology for Sharpness and Vividness As you may see, I dont think this product is drastic product like the EKTAR 100. But it may be a practical 400 film, since the current Fuji Film 400 speed 135 commercial film offerings in Japan, i.e. FUJI COLOR SUPERIA VENUS (I dont think this is exported) is too high contrast for my taste (I dont think that Fujion is not that low contrast lens but???) and may have corrected this problem. Well, the highest contrast Negative Film that I have experienced was the EKTAR 25 (completely blown out highlights), but I think this is the fate of thin emulsion high-resolution film. I know that Fuji also offers X-TRA 400 film in Japan now, which was not introduced in Japan before. I am not so much interested in 35mm system in color, because it seems to be difficult to have acceptable exposure range, tone/gradation, sharpness and grain simultaneously. I seldom use my Nikon F2 / FM3A any more for film (my more than 50 years old 6 X 9 MF camera brings much better results). I think 35mm system is made and suited for motion picture rather than for still application technically, which was definitely true 50 years ago, which I think is also holds true for today. May be, the new EKTAR 100 (supposed to debut in Japan mid of January 2009), and new type of film that Fuji will bring may change my mind a bit. However even the new EKTAR 100 cannot come close to PORTRA for exposure range / latitude performance (which I think is the very important feature especially for color negative) without any doubt. I have to test these new 135 films to get my own conclusion whether these new films can meet my requirements. The bad news from Fuji is that they also announced to increase the price (about + 15%) of the 135 / APS size negative films starting from March 2009 in Japan (only). Well I think that this is inevitable. But it will not affect pricing of Reversal Films, B&W, and color negative other than 135 / APS. The cheapest 135 size color negative film per roll available today in Tokyo Japan is Kodak 400 gold film in 3 or 5 roll packs. DNP films (=KODAK OEM) are bit more expensive but if you buy it in single roll pack, I think it is cheaper than the yellow box. Fuji is the most expensive (+10% or more), but average Japanese tends to buy Fuji. For Color Negative I normally choose Kodak rather than Fuji, but for Color Reversal, I will definitely choose Fuji. Thank you and Happy New Year!