Fujifilm Fortia?

Discussion in 'Color: Film, Paper, and Chemistry' started by RattyMouse, Dec 12, 2013.

  1. RattyMouse

    RattyMouse Subscriber

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    I found this film while walking through the history of Fujifilm exhibit at their corporate headquarters. I never heard of it and was wondering, has anyone ever shot with this film?

    [​IMG]
     
  2. Trond

    Trond Subscriber

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  3. AgX

    AgX Member

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    To avoid confusion:
    This film is no longer available since 2008.
     
    Last edited by a moderator: Dec 13, 2013
  4. Roger Cole

    Roger Cole Member

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  5. Trond

    Trond Subscriber

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    I think it was introduced after Velvia, and they are also very different films. The colors of Velvia are dull in comparison.

    And yes, sadly discontinued.

    Trond
     
  6. Daire Quinlan

    Daire Quinlan Member

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    Yes it was a little crazy. It had a nasty habit of blowing reds and yellows (for me at least) so you had to be careful with it :smile:
    http://www.flickr.com/photos/dairequinlan/566361357/
    http://www.flickr.com/photos/dairequinlan/565990200/

    Anecdotally I've heard it was an entire batch of Velvia that went wrong and fujifilm flogged it off under a different name, and then realising how popular it was, started to re-release it. There's a good chance that might be complete balderdash of course. They re-ran it every year around sakura time in Japan, which is the only place you could get it IIRC. I still have a roll or two sitting in the freezer.
     
  7. Dr Croubie

    Dr Croubie Member

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    What I've read was that Fortia was a special release only for the japanese Cherry Blossom festival or something.
    At least, that's what the guy wrote who was selling it, it eventually went for $70 for 3 rolls...
     
  8. railwayman3

    railwayman3 Member

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    That's reminded me that I have a small stock of Fortia in the freezer...ought to try it our soon! It was brought back by a friend visiting Japan four or five years ago; he also said it was a special release for photographing the Cherry Blossom season, and gave highly saturated colours to natural scenes, flowers etc.
    Don't know if it was a one-off, or if it has been produced since?
     
  9. RidingWaves

    RidingWaves Member

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  10. RattyMouse

    RattyMouse Subscriber

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    Wow....gorgeous color to this film.
     
  11. Les Sarile

    Les Sarile Member

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    I've used a few rolls of it and I like it!

    [​IMG]

    [​IMG]

    [​IMG]
     
  12. destroya

    destroya Subscriber

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    it was a special run in japan only, for two years i think, for the cherry blossom festivals if i remember correctly. fun film to shoot. nice results with light white skinned people unlike velvia for some reason. still have a few rolls left. sold a pro pack on the bay for an obscene amount of money. thinking of selling the other 4 rolls i have, but something tells me to hold on and shoot it myself.
     
  13. AgX

    AgX Member

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    The emphasis in colour reproduction is put on saturated primaries.
     
  14. Les Sarile

    Les Sarile Member

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    I am definitely going to shoot the rolls I have!
     
  15. IloveTLRs

    IloveTLRs Member

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    If you look at the OP's photo, there was Fortia and Fortia SP. I believe SP was even more saturated than regular-strength Fortia (and/or especially for cherry blossoms) but I'm not 100% sure. When I lived in Japan it only showed up in stores around early March, which was right before cherry blossom season. The last time I saw and bought some was in 2008, after which it vanished. Kind of sad to see how expensive it is now, when I remember plenty of it on the shelves back then, for not that much.

    The attached photo was shot with an uncoated Cooke Triplet this summer.
     

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  16. Athiril

    Athiril Subscriber

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    Funny this was brought up.. processed a roll of Fuji Fortia SP for someone a few days ago.. it must have been stored perfectly, as it was like new. Looked fairly normal (no funky tones or colour casts) just with really intense colour on a light table.
     
  17. Poisson Du Jour

    Poisson Du Jour Member

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    So it's an exhibit in the history of film at Fujifilm and not something presently available? Was it available only in Japan or for a narrow Asian market and nowhere else? Personally I have never heard of Fortia transparency, but the colours appear pleasing enough to want to take it for a spin. I am heading to Japan in February (Osaka) and will likely seek out Fujifilm's corporate HQ for a look.
     
  18. RattyMouse

    RattyMouse Subscriber

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    Yes, as I wrote above, I was in an exhibit at Fujifilm's corporate headquarters (Roppongi area of Tokyo). You will find no film for sale there. Just empty boxes under glass. Plus about 400 cameras on display, mostly Fujifilm cameras, but some from the very beginning of photography. I enjoyed the visit there. I got to handle a Fujifilm GF670W rangefinder and that convinced me to drop 2 big ones and buy one at Yobodashi.

    You wont find Fortia film for sale in any stores. It is long gone. No Reala either :sad:.
     
  19. Les Sarile

    Les Sarile Member

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    Is your example from Fortia or Fortia SP?

    My examples were from Fortia SP that I asked a colleague of mine to pick up for me while she was in Japan.

    [​IMG]
     
  20. AgX

    AgX Member

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    I refered to Fortia SP (in case it is different from Fortia).
     
  21. Poisson Du Jour

    Poisson Du Jour Member

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    Doesn't 'SP' in Fuji-speak mean "saturated palette"?
     
  22. IloveTLRs

    IloveTLRs Member

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    From Fortia SP.

    I used to take my E-6 films to Horiuchi Color (a nation-wide pro lab) when I was in Japan. They said if stored properly it could last a while, and indeed people were still bringing it in on occasion. That was maybe 2 years ago. I keep mine in the freezer.