Hassleblad Jumps the Shark

Discussion in 'Industry News' started by ambaker, Jul 23, 2013.

  1. ambaker

    ambaker Subscriber

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  2. omaha

    omaha Member

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    So sad.
     
  3. Kevin Caulfield

    Kevin Caulfield Subscriber

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    Oh dear. Yes it does seem to me that Hasselblad have jumped the shark.
     
  4. Barry S

    Barry S Member

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    How long until a Hasselblad clothing line and Hasselblad phones? Hasselblad is the new Polaroid.
     
  5. Tom1956

    Tom1956 Inactive

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    What else CAN they do? The computer has ruined everything for everybody. We live in a day and time when nobody makes a single thing I would want to buy. It's over. There's government and computers, and that's about all there is.
     
  6. omaha

    omaha Member

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    True that.

    Digital cameras are inherently disposable.
     
  7. Moopheus

    Moopheus Subscriber

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    And ice cream. There's still ice cream.

    But, yeah, "bought by an investment company" seems to be code for "will shortly cease to exist."
     
  8. polyglot

    polyglot Member

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    They already did the exact same thing with the Sony NEX-7 and got the same opprobrium. Lightly rebranded, identical construction and firmware, slightly uglier presentation.
     
  9. Tom1956

    Tom1956 Inactive

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    My first thought about this Hasselblad thing was they took one of the 2 handles off a handgun and bolted it on a cheap digital camera. Big deal. In other news, Apple turned in a good quarter and the stock went up $16 dollars in after hours trading. So there's your digital camera market right there.
     
  10. lxdude

    lxdude Member

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    One of the beauties of Hasselblad used to be that their design was clean and functional. Never gaudy.
     
  11. L Gebhardt

    L Gebhardt Subscriber

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    At least they recognized the need for a grip. The cameras without one drive me nuts.
     
  12. Newt_on_Swings

    Newt_on_Swings Member

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    ugh... they continue to go off the deep end. those wood grips remind me of those older flash brackets.
     
  13. Dr Croubie

    Dr Croubie Member

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    If anyone here has got one of those wooden Pentax 67 grips, can you bolt it to a NEX (or any other cheap P&S or Mirrorless) and see if it looks any better than this Habbelsad?
     
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  15. Tom1956

    Tom1956 Inactive

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    Reminds me of a digital camera born with a genetic condition with an extra chromosome from a handgun. The Down's Syndrome of the camera world.
     
  16. LJH

    LJH Member

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    Really? Not a single thing?

    So, you wouldn't want a new Ebony? Any of Schneider or Rodenstock's current lenses? Film?
     
  17. analoguey

    analoguey Member

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    Hmm, the article linked out to another Hasselbad - the Lunar.
    I think I have seen enough screwed up designs for today.

    Although going by their digital MF bodies, one wouldn't really know if they have deviated much in "design" terms :tongue:

    Sometimes, one wished these guys learn a little bit from exotic supercar makers. Ferrari, for example, haven't made a rebadged Punto.
     
  18. Steve Smith

    Steve Smith Subscriber

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    If Victor Hasselblad were alive today he would turn in his grave!


    Steve.
     
  19. lightwisps

    lightwisps Subscriber

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    That new Hassy will look good in ones hand getting out of their pimp mobile.
     
  20. analoguey

    analoguey Member

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    Missed pointing out this - learned a new phrase 'jumping the shark'. May not be useful to hassie much though!

    - via tapatalk.
     
  21. RattyMouse

    RattyMouse Subscriber

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    Hassy has studied with Ferrari.

    [​IMG]
     
  22. David A. Goldfarb

    David A. Goldfarb Moderator Staff Member Moderator

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    There was that period of the brightly colored Hasselblads. Where's Art Liem? He has a yellow one.
     
  23. Thomas Bertilsson

    Thomas Bertilsson Subscriber

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    That just makes me sad. Especially as a Swedish citizen, once very proud of the accomplishment that Hasselblad represented. Amazing design, first class products that are a joy to use, and with great results.

    The emotional side of me still can't fathom what they have done to their reputation and their brand; somebody is seriously trying to milk the brand to death. All those decades of building up a stellar reputation, down the drain in a couple of flushes. So short sighted. So stupid.

    The rational side of me realizes that camera manufacturers sees much increased competition from nontraditional competitors - manufacturers of phones, tablets/iPads, even eye glasses (Google) - they realize they can't keep selling something that is increasingly perceived by the general public as something big, bulky, impractical, etc ad nauseum. So they have to do something in this marketplace of commodities.

    To me, they should have focused on building premium products, and maintain the ergonomics and design that they have become so famous for. Why not build a camera that is modular and upgradeable? How many of us are tired of things that become obsolete every few years? Example, my iPhone 4 is not only two years old, and even though it's as shiny as it was when I first got it, it feels old somehow. If I could have one where the buttons wouldn't wear out, and I could instead upgrade the 'guts' of the phone, and pay less than I do for a brand new phone, I'd do it in a heart beat. But instead I will eventually have to replace it, because that's how it works these days.
     
  24. Slixtiesix

    Slixtiesix Subscriber

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    The biggest problem I see with this particular camera – apart from the whole re-branding strategy – is that this seems to be the old model of the RX100, not the new and drastically improved RX100 II. So when the Stellar will eventually hit the market (which I don´t expect to be soon, remember the Lunar) it will be based on a camera which by then may be had for 1/15 of the price of the Stellar on your supermarket´s clearance sale.
     
  25. cliveh

    cliveh Subscriber

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    I suppose cameras are becoming novelty items. I read an article the other day that seemed to suggest that digital cameras will soon be obsolete, as phone cameras now produce such good quality images.
     
  26. semi-ambivalent

    semi-ambivalent Subscriber

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    Apple turned in a good quarter only when applied to the "market's expectations". These were set up days earlier by sapper analysts who overstate, with full knowledge, their expectations of Apple's price drop. Apple "beats the street", everybody cheers and the charade goes on. Fact is Apple was down, what, 22%? I'm OT enough as it is but, believe me, there's a rogue Nobel out there for anyone who studies stock analysts's "failures" rather than their methods.

    A collaboration with Ferrari is a not-so-rare marketing ploy. Colnago did it too: More curves, that paint color, that horse, done. Enzo too would be as heartsick as would Hasselblad.

    s-a