Please take a minute to read the following, it really is good news. I live in the Los Angeles area. When I need supplies, I get to go to Freestyle in person to pick them up. As a "local" I have the opportunity to see first hand the sincere dedication this company has toward securing the future of our beloved photographic supplies. Thus, I want to share my observations with the rest of the APUG community, give a "heads-up" to those that can't get there in person. The last bunch of times I've been in, I've run into Eric Joseph, VP of Merchandising and Product Development. This is a busy man! Yet, he always finds time to have an unhurried, caring conversation about the current and future state of our lifeblood, traditional photography! I want to let you know how obviously passionate and devoted he is to making sure that after all of the dust of this earthquake-like digital transformation settles, traditional photography is still standing strong! In our capitalistic society, it's easy to get caught up in the race for the buck. To get so focused on making money that you forget all else. One becomes cynical believing others are only out for our money. On the other hand, that's not always the case. It is refreshing to see those who are so passionate about what they love that money becomes secondary. And ain't if funny that in doing what you love whole heartedly, money seems to follow? I think of Freestyle like I do Ilford. A small yet powerful company made up of people that believe photography comes first. As consumers we've become kinda spoiled. We want something and we want it now, never thinking about what it takes to get the stuff to the shelves. It was eye opening to listen to Eric as he described what he and the companies that supply the goods have to do in these uncertain times to make sure we do have our products. These are real people doing some pretty amazing things. Committed and driven by passion I'm convinced. We ought to be thankful. The message I get from Eric is he is dedicated to taking a proactive stance. He wants to make a difference... this you can just tell! And he's doing so not by talking about it or wishful thinking, but by taking action. In fact, he's leaving tomorrow for a couple of weeks to go meet in person numerous people from a bunch of the remaining companies over in Europe. He will put his head together with other passionate devoted people in an effort to make a difference, to secure the future of traditional photography. In these uncertain times someone has to make an attempt to pick up the pieces so that a picture of the future is at least partially visible. I believe people like Eric and Freestyle are stepping up to the plate to do this. This is good for us! Our part in all of this is the fun part. All we have to do is get out and shoot as much film as we possibly can. Maybe the next time you need some supplies you might show a little support for Freestyle. Let them know we're in sync and their efforts are warranted. Thanks for taking the time to read this. Long Live Silver! Happy shooting.