I recently watched an episode of "How it's made" on one of the Sky channels and they showed the making of a Hollywod style video camera, used for making block buster films. I didn't know that modern films were still recorded on film...I'd assumed they'd gone digital and I'm really pleased to see that's not the case. Having thought about it some more since, and having heard in the show that the "camera exposes 120 frames for each second of the movie" I came to realise why that industry must be so critical to the likes of Fuji and Kodak. I assume it is the movie-making industry that accounts for the most use of traditional 35mm film? If 1 sec = 120 frames, that's nearly 4 rolls a second (I realise they use massive reels), or, for a 2 hour movie, 28,800 rolls! I went on Google to see what modern films have been noted for film use and the Lord of the Rings films are one, plus very recently, The Kings Speech (http://www.studiodaily.com/main/technique/projects/12926.html) and the next Johhny English film. No doubt there must be many others.