Kodak licences its brand name

Discussion in 'Industry News' started by AgX, Jan 8, 2013.

  1. AgX

    AgX Member

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    Eastman Kodak has announced to licence their brand name "Kodak" for "certain consumer products, including digital cameras, pocket video cameras, and portable projectors".

    Licensee is JK Imaging, Ltd.

    Exactly 2 years ago a company named JA Capital Imaging Corporation was sublicenced by AgfaPhoto Holding the use of the brand name "AgfaPhoto".
    JK Imaging and JA Capital Group share the same CEO.

    http://www.kodak.com/ek/US/en/Kodak_and_JK_Imaging_Announce_Brand_Licensing_Agreement_for_Consumer_Digital_Products.htm
     
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  2. Thomas Bertilsson

    Thomas Bertilsson Subscriber

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    Interesting news. Thanks for posting. It seems that both parties have everything to gain. Hopefully JK Imaging is a well run company that utilizes the brand intelligently.
     
  3. BrianShaw

    BrianShaw Member

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    Yes, let's hope for intelligent use!
     
  4. AgX

    AgX Member

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    The CEO of the forenamed companies, Joe Atick, is also CEO of Jaacx Distributors:

    http://www.jaacx.com/


    If you look at their AgfaPhoto page you'll see a part of the AgfaPhoto digital camera range, that they distribute to South-America. That company seems to be a sole distributor.
     
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  5. pstake

    pstake Member

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    This seems to address only their digital offerings. JK Imaging will market using the Kodak brand on products it manufactures. Hopefully they don't destroy the brand but even if they do, it won't affect film or chemistry —or will it?

    In other words, this doesn't imply anything about the future of Kodak film or chemistry, correct?
     
  6. AgX

    AgX Member

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    This is only about rebranding (of things made by some other manufacturer).
    It is not about anything Kodak manufactures.
     
  7. MattKing

    MattKing Subscriber

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    I do like the fact that they have a logo on the linked page that says "Kodak Licensed Product" rather than just "Kodak".

    See here: http://www.kodakcamera.jkiltd.com/
     
  8. ic-racer

    ic-racer Member

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    Does this have anything to do with Kodak film?
     
  9. MattKing

    MattKing Subscriber

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    It may have something to do with Kodak coming out of bankruptcy. And it might serve as a template of sorts for what may happen with Kodak film distribution.
     
  10. BrianShaw

    BrianShaw Member

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    correct, but as I read it it has nothing to do DIRECTLY with kodak film
     
  11. AgX

    AgX Member

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    I never said so. A lot of of postings here about the Eastman Company are not film related.



    Kodak 2007


    As far as I know the Kodak tradename has not been licenced so far (aside of products that were not photography related but served Kodak as advertising tool) so that would be at least interesting news for the industry minded.
     
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  12. Marc B.

    Marc B. Member

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  13. BrianShaw

    BrianShaw Member

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    That's correct. You never said so. Nor did anyone else say so. What's more... the comment I made was about something someone else said in response to a question about the impact on Kodak film. I was completing a thought that was made by MattKing... making specific something that was implied (perhaps even so clearly implied that my addendum was unnecessary). Why are you being so defensive? I'm confused.
     
  14. Prof_Pixel

    Prof_Pixel Member

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    Not true, The actual licensing agreement mentioned by AgX was only announced in the Rochester paper yesterday. So it IS current news.
     
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  15. Mustafa Umut Sarac

    Mustafa Umut Sarac Member

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    I wish the best luck to Kodak , I have 9 rolls waiting for the lab but lab quality and prices really upset the home finance and me. Whatever photographers publish red skies with Fuji , at normal photographs , Fuji never reached to Kodak quality.
     
  16. benjiboy

    benjiboy Subscriber

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    This is just what's called in the trade "label engineering".
     
  17. mgb74

    mgb74 Subscriber

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    At best, licensing your valuable brand is a last ditch effort to stave off the wolves. More likely, it's just a landing on a spiral staircase that is "down only". Worst case, it's a recognition that nothing of value is left except the memories of what once was (i.e. "Polaroid").

    It's the ultimate triumph of marketing and image over engineering and innovation. I think for Kodak, it's a necessary evil. But not a good sign.
     
  18. wblynch

    wblynch Member

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    Does this mean I will be able to buy Kodak Christmas Lights once again?

    JK (just kidding) Imaging, indeed!
     
  19. RattyMouse

    RattyMouse Subscriber

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    Very very true.
     
  20. MDR

    MDR Member

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  21. benjiboy

    benjiboy Subscriber

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    I have some Kodak batteries at the moment, the're made in China
     
  22. Mainecoonmaniac

    Mainecoonmaniac Subscriber

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    Hope the Kodak name doesn't end up like Hello Kitty :sad: You'll find everything Hello Kitty. From sox to red wine. ugh..
     
  23. MDR

    MDR Member

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    I would love for Kodak to make the kind of money the Hello Kitty franchise does.
    Maybe Kodak should change their CI from the great yellow father to the pink kitty. Pink film boxes, pink disposable cams. Pink sure has more market appeal than yellow and Kodak shouldn't forget to put a photo of a kitty with pink dress on the film box. Think Pink think Kodak. Their disposable cameras could meow instead of click. Change watch the birdie to watch the kitty meowwwww.:smile:

    Dominik
     
  24. AgX

    AgX Member

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    I was in the belief that so far all Kodak branded products (with the exceptions above) were sold by Kodak (nonwitstanding that products may not be manufactured by Kodak themselves but manufactured by others for Kodak).


    Had there been any Kodak branded products so far that do not fall in to the categories above??