Kodak no longer an Olympics sponsor?

Discussion in 'Color: Film, Paper, and Chemistry' started by B&Wpositive, Mar 25, 2010.

  1. B&Wpositive

    B&Wpositive Member

    Messages:
    402
    Joined:
    Sep 1, 2007
    Shooter:
    35mm
    For a year or so now, I've noticed that Kodak film boxes no longer have the Olympics logo on them. As I understand it, Kodak was always a sponsor. Last week, I bought one of the last rolls of Kodak Ektachrome 100 Plus from B&H. This was slightly outdated film, 6/08, and it had the Olympic logo on it. But none of the newer film seems to have it.

    So Kodak no longer sponsors the Olympics?

    Anyone know for sure when the last year they had their processing facility at teh Olympic games was?
     
  2. dbonamo

    dbonamo Member

    Messages:
    264
    Joined:
    Jul 5, 2006
    Location:
    Greenville,
    Shooter:
    Medium Format


    Looks like this was announce in 2007

    http://www.reuters.com/article/idUSWEN164520071012
     
  3. Ektagraphic

    Ektagraphic Member

    Messages:
    2,893
    Joined:
    Feb 3, 2009
    Location:
    Southeastern
    Shooter:
    Medium Format
    As Far as I have seen I still get boxes with the Olympic logo and have often wondered why they still put it on the film boxes......
     
  4. B&Wpositive

    B&Wpositive Member

    Messages:
    402
    Joined:
    Sep 1, 2007
    Shooter:
    35mm
    What film and what exp date?
     
  5. PhotoJim

    PhotoJim Member

    Messages:
    2,223
    Joined:
    Oct 9, 2005
    Location:
    Regina, SK,
    Shooter:
    Multi Format
    My guess is that Kodak now feels that there is little point in being the official film of the Olympics when almost nobody shoots the Olympics on film.
     
  6. PaloAltoMark

    PaloAltoMark Member

    Messages:
    2
    Joined:
    Jul 5, 2009
    Shooter:
    Medium Format
    An Olympic sponsorship is hugely expensive and spans multiple games. It would not surprise me if such sponsorship was $100 million. My guess is that they decided that there were better places to put that kind of money.
     
  7. mts

    mts Subscriber

    Messages:
    359
    Joined:
    Feb 12, 2004
    Location:
    Los Alamos,
    Shooter:
    Multi Format
    These days people shoot the Olympics in HD video--using their phone no less. Still if you want great frozen-action shots in super-HD, use film!