Kodak Survey Shows that Professional Photographers Remain Ardent Users of Film

Discussion in 'B&W: Film, Paper, Chemistry' started by Xia_Ke, Sep 19, 2007.

  1. Xia_Ke

    Xia_Ke Subscriber

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    Wasn't sure where to put this but thought some might like to see it...

    http://www.kodak.com/eknec/PageQueri...00688a807b9764

    More Than Three-Quarters of Photographers Surveyed Will Continue to Use Film, Even as Some Embrace Digital Technology, “It’s An ‘And’ World Where Digital and Film Co-exist and Complement Each Other”

    ROCHESTER, N.Y., Sept. 19 -- A survey of more than 9,000 professional photographers in the U.S. shows that film continues to have an avidfollowing, with 75 percent of photographers saying they will continue to use film, even as some embrace digital imaging technology. The results of the U.S. survey, conducted by the Eastman Kodak Company (NYSE: EK), mirror the results of a similar survey the company recently conducted in Europe, where more than two-thirds of professional photographers surveyed plan to continue using film.

    According to the U.S. survey results, more than two-thirds (68 percent) of professional photographers prefer the results of film to those of digital for certain applications including:

    * film’s superiority in capturing more information on medium and large format films (48 percent);
    * creating a traditional photographic look (48 percent);
    * capturing shadow and highlighting details (45 percent);
    * the wide exposure latitude of film (42 percent); and
    * archival storage (38 percent).

    “I find film invaluable because the details and look of the photographs are crucial in re-telling the events playing out in front of me,” said Pep Bonet, international award winning photojournalist and a founding member of NOOR, a new photo agency committed to documenting social issues worldwide. “I do very little research or preparation prior to traveling to location. Instead, I arrive, I observe and ultimately, I trust that my camera and my film will capture the story at hand. The stories may be stunning, disturbing or inspiring. But above all, they are real. There’s nothing like film to capture those realities, particularly Tri-X black-and-white film.”

    Many of the survey respondents share Bonet’s passion for black-and-white photography and film. Although professional photographers acknowledge that digital cameras offer certain benefits, they said that film better captures certain images, particularly black-and-white photos. The majority (90 percent) of photographers produce black-and-white images, with 47 percent saying black-and-white photography allows them to create a certain look and feel and differentiate themselves. More than half of them (57 percent) prefer using film to achieve this desired effect.

    “First and foremost, photographers are artists, supported by the science of the tools that help them do their job,” said Mary Jane Hellyar, President, Film Products Group and Senior Vice President, Eastman Kodak Company. “This survey indicates that film remains an important tool on which professional photographers rely to effectively create their work, so providing choice is of utmost importance. It’s an ‘and’ world where digital and film co-exist and complement each other.”

    Kodak strives to provide this choice through ongoing innovation in its film offering. This year alone, Kodak introduced five new versions of its KODAK PROFESSIONAL PORTRA Films, which have received a strong response from the industry. The new PORTRA film family, comprising 160VC, 160NC, 400VC, 400NC and 800, helps professional photographers create stunning images with finer grain, spectacular skin tones, and improved scanning performance for greater enlargement capability.

    In the past year, Kodak has received four industry awards for its PORTRA films, including the American Photo “Editor’s Choice” award, just released last month. Each year, American Photo creates its list of the industry’s best new products and this year, named PORTRA in its “Imaging Essentials” category. Other awards include:

    Technical Image Press Association (TIPA) – Best Film in Europe 2007: The award, voted for by TIPA members, recognizes the fine grain, excellent resolving power and superb color precision offered to professional photographers by Kodak’s four color negative professional films: Portra160VC, 160NC, 400VC and 400NC.

    Professional Photographer’s 2007 Hot One Award - Color Negative Films: The Professional Photographer Hot One Awards, chosen by a panel of 15 practicing professional photographers, honor the photography industry’s best new products for professional application.

    Studio Photography - “2006 Readers’ Choice Awards”: Readers and web site visitors of Studio Photography gave PORTRA Film top honors in the 2006 Studio Photography “Readers’ Choice Awards.” In the first-ever survey, readers overwhelmingly voted for PORTRA as their favorite film.
    About Eastman Kodak Company

    Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.

    More information about Kodak (NYSE: EK) is available at www.kodak.com.

    #

    Editor’s Note: Kodak corporate news releases are now offered via RSS feeds. Many RSS aggregators or readers, including my.Yahoo.com, NewsGator, and Google Reader, can be used to view these feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes store by typing “Kodak Close Up” in the search field at the top of the iTunes Store window.
    Kodak and PORTRA are trademarks of Eastman Kodak Company.
    2007
     
  2. Sirius Glass

    Sirius Glass Subscriber

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    Funny, I posted the Kodak press announcement on Popular Photography's "Film Lives". The big posters, mostly Popular Photography's staff and their apologists, both of whom are big D-junkie-pusher-types, immediately jumped on me as a troll [on "Film Lives"? give me a f--king break!] and that I am beating a dead horse!

    It is interesting that Popular Photography, is so concerned about killing film that they have to put up a sham website.

    Popular Photography cannot even do honest reporting for fear that they will loose Digi-Dollars!

    Steve
     
  3. clay

    clay Subscriber

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    I'm sure the Kodak press release was a peer-reviewed scientific statistical study, and they feel confident that digital will die any day now.
     
  4. jovo

    jovo Membership Council Council

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    Wasn't that the poll that a link-to was posted on a thread here some time ago? If so, its flaws were pretty well covered as an extreme example of an inaccurate survey. Many here voted early and often. Still....if it has any positive pro-film influence at all, whether it's accurate or not, I'll be happy about it. As governments have increasingly come to realize, the big lie, told often enough and with enough conviction, becomes the big truth even though it isn't.
     
  5. JanaM

    JanaM Member

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    Dear John,

    no, it was not. The survey first posted was a european one. This survey above is from the professional US market.

    Best regards,
    Jana
     
  6. jstraw

    jstraw Member

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    Sham website? The phrase "film lives" is intended as a warning and a call to arms.:wink:
     
  7. fotch

    fotch Member

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    So, whats the problem, they vote that way in Chicago don't they? :D:D:D

    Well, anyway, a lot of people just don,t take the time to vote, for anything. I think the overall result shows Kodak is, or at least part of Kodak is, paying more attention.
     
  8. eddym

    eddym Member

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    Anything to keep film alive!!! :wink:
     
  9. copake_ham

    copake_ham Inactive

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    BTW:

    There are two threads going on right now about this US survey.

    Maybe the mods could combine them?
     
  10. Dan Henderson

    Dan Henderson Member

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    This is especially interesting to me since today I had occasion to look at some scans of slide film that I made several years ago. I took the photos at a live petroleum fire training site, and there were lots of bright yellow and red flames, along with many other bright colors. After looking at digital color images for so long, the contrast and vibrance of the colors just knocked my fillings out.
     
  11. sjperry

    sjperry Member

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    I don't know how this survey was done, but its results make perfect sense to me. If it was a web survey, those things are usually rigged to dump out any multiple votes from the same e-mail address. So multiple votes probably wouldn't count anyway.

    Steve Perry
     
  12. philm

    philm Member

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    Film lives on....

    I'm not sure but hasn't Kodak stopped the manufacture of B&W chemicals and papers? Come on it is great that they took this survey but it seems clear that their financial strategy is to push digital into the hands of everyone, much like they pushed brownies into everyones hands 100 years ago. I just wish they would react to this survey and admit there is a viable market for B&W films, papers and chemicals and re-introduce them to those of us who loved using them.