Here's what Kodak says about its film on it's website: EXHIBIT YOUR CREATIVITY WITH KODAK PROFESSIONAL BLACK-AND-WHITE FILMS. No one helps you achieve your artistic vision like Kodak. Thats why great shooters have insisted upon KODAK PROFESSIONAL Black-and-White Films for decades. Our full range of black-and-white film lets you add power, subtlety, mystery, or reality to your photography and achieve your own distinctive look. After all, you have a special passion for your art, and Kodak is committed to supporting it. See for yourself by experimenting with our films today. http://www.kodak.com/global/en/professional/products/blackWhiteIndex.jhtml I especially like the "Kodak is committed to supporting it" portion of the statement. Is Kodak NOT to be believed while Fuji IS? My point is that both companies make great products and both companies claim to be committed to analog photography with equally touching and sentimental ad copy. So, shouldn't we send thank you notes to both Fuji and Kodak and not just Fuji as some other threads have suggested?