"Lith Print" identity crisis?

Discussion in 'Presentation & Marketing' started by Dan Henderson, Jan 27, 2011.

  1. Dan Henderson

    Dan Henderson Member

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    It seems that about half of the time that I have prints accepted into an exhibition contest, I find later that my entries have been mislabeled, most often as "Litho Prints," and in one case as a "Lithograph," which of course, is a completely different output than a lith print. I am very careful to legibly identify my medium as a "silver gelatin lith photograph," and if I have the opportunity when delivering the prints point out the accurate description, to no avail. I am about at the point of carrying a Sharpie around with me to make surreptitious corrections!

    Have any of my fellow lith printers experienced a similar identity crisis? I mean geez, the spell checker on my computer doesn't even like the description! Who came up with this name, anyway?

    (Rant concluded.)
     
  2. Bob Carnie

    Bob Carnie Subscriber

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    I guess you are using an A B developer designed for line film that makes these prints unique.
    I just call the silver gelatin prints and let people ask how they are made.
     
  3. RPippin

    RPippin Subscriber

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    Happens all the time. I find that giving a detailed explanation of the whole process generally gets a blank look on the face of the gallery folks and they don't talk up the process to potential customers. In the future, I'll just label them silver gelatin as well and leave the explanation in the written form if anyone wants to bother reading it.
     
  4. Robert Hall

    Robert Hall Subscriber

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    Here we don't get that. People are too afraid to look stupid, so they just put down what I have written. I usually stick to toned silver gelatin.

    It works. :smile:
     
  5. Rich Ullsmith

    Rich Ullsmith Subscriber

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    I quit explaining it a while ago. It doesn't irritate me anymore. I will talk all day about it if somebody is interested.

    I'm going to hang a bunch of stuff in a coffee place here pretty soon, all liths. Last time, I had a little placard explaining the process. This time, I'm thinking: "No batteries, keyboards, software or user agreements were used to make these prints." See what kind of response that gets.
     
  6. DWThomas

    DWThomas Subscriber

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    I've submitted work to a number of shows over the last ten years, many of which are primarily paintings and drawings and the description of "media" or whatever is generally frustrating, further complicated by the fact that many shows have a label to fill out that has room for about 15 characters -- maybe 20 if you write really small -- on a line for "media." As a result I often see "Sculpture" in that line, which is usually pretty obvious, but no hint as to whether the work is soapstone, epoxy, paper maché, etc. And I've frequently had a problem fitting "Gelatin silver print," let alone "toned ..." But then, perhaps many viewers don't pay much attention in the first place.
     
  7. Alex Bishop-Thorpe

    Alex Bishop-Thorpe Member

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    They get changed from "lith" to "litho" because of the spellcheck in Word, exact same thing happened to me and that was the explanation I got from the person organising it. From there it gets changed to "lithograph" because people think they're smarter than they are. I was in one exhibition where one of my prints was just reworded with "Photography" as the medium, because they thought "photogravure" was a typo on my part.
    "Silver Gelatine photograph" is probably the easiest thing for people to stomach. The public don't give half a crap about how much time and pain we went through for a print, as long as it looks nice.
     
  8. Lee L

    Lee L Member

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    You need an EVLA (End Viewer Licensing Agreement) that starts:

    By viewing this photograph, you agree to [... insert absurd terms here].

    Lee
     
  9. Thomas Bertilsson

    Thomas Bertilsson Subscriber

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    I like the 'silver gelatin print' description as well; it definitely helps avoid confusion about the print medium.
    It isn't a lie, even if it is a lith print. It just isn't the full truth, and it doesn't bother me in the least.

    - Thomas

    PS: Rich, you crack me up: "No batteries, keyboards, software or user agreements were used to make these prints"... :smile:
     
  10. ic-racer

    ic-racer Member

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    Lith printing as you are using it is a slang term. The word Lith is a common abbreviation for Lithography and therefore its slang use is likely to be misinterpreted. I know Tim Rudman used "Lith" in the title of his book but the word Lith already had a definition. I call my prints done in the "Lith" process "Infectious Development Silver Gelatin Print"

    Marriam Webber On Line:

    lith abbr
    Definition of LITH:
    lithographic; lithography
     
    Last edited by a moderator: Jan 27, 2011
  11. bdial

    bdial Subscriber

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    I use "Lith process Silver Gelatin Print", the gallery has never had a problem getting that onto a label.
    I do like to differentiate lith from standard prints, since it's not as repeatable, and it does get people asking questions, which is nice.
    The simplicity of just calling it a silver gelatin print has some appeal though.
     
  12. Dan Henderson

    Dan Henderson Member

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    I can hear the questions now: "just how infectious is this print?" "Is there a vaccine for this?"