I was looking at old film boxes for sale on the auction site, and felt utterly compelled by the design of (post-)WWII-era film packaging. My favorite ones so far are the Ilford HP/FP films, and Kodak Verichrome (the one with the checkerboard desing). I can't believe that film companies are not trying a little now to capitalize on their old designs. Frankly, they were much more acccomplished aesthetically speaking, and you could get throngs of kids in a 50's retro fashion mood buying into film because it's got that je-ne-sais-quoi of a bygone era. I must bow down to whoever is holding the ADOX brand now because they seem to be the only one who got it. Why did commercial design went down the toilet so deep once the 80's kicked in??? I think I'm becoming a young fart!