Pricing prints

Discussion in 'Presentation & Marketing' started by panchromatic, Apr 26, 2005.

  1. panchromatic

    panchromatic Member

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    Ok so yesterday I entered my work in my first non-school show. I'm a member of a local arts alliance and we are holding our members only exhibition. I submitted two pieces (which i worked hard one, but had only limited time to prepare for) Now they requested that you price your photographs. I didn't really want to sell them, though I wasn't against it. I priced my 8X10 in a 16X20 frame for $150 and two 5X7s in one frame for $85. I must admitt I was quite embarrased to do so since I had NO IDEA what to put. I've never sold, or even really looked into pricing "fine art" prints (I still call myself a novice therefor feel uncomfortable calling my work fine art) anyway I was wondering if anyone had any opinions on how to price artwork or had links to articles discussing the matter. Also did I do a good job pricing my work?

    Any and all comments welcome
    thanks in advance!
     
  2. panchromatic

    panchromatic Member

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    PS: about 95% percent of the photographers in that organization are digital... I feel lonely sometimes, haha.
     
  3. B-3

    B-3 Member

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    How about...

    take the prices you see on the digital prints of a similar size and multiply by five to arrive at fair prices for your handmade prints? Then you will send the right "message".

    Honestly, Ryan, I have no idea, only that I'm faced with a similar situation right now - new venue, no idea what to expect.

    Bruce
     
  4. blaze-on

    blaze-on Member

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    There's varied mind sets regarding this. One is to keep your prices reasonably low so they will sell. (Depending on the venue)
    i.e."I'd rather sell ten at $50 than one at $250.00."

    The other is to price higher (close but below gallery) so that it says- "this is special". It appeals to the more elitist group-the ones who easily pay $200 for a bottle of something that has a brand name on it vs. the lesser no-name brand with the same ingredients for $20.00.

    I personnaly have a 'formula" of sorts. My time + creative (= $$$) + 3 x cost of materials. But that's me.

    Basically, don't go too low, I think it de-values one.
    Formulate a value on your time. Stick to it.

    Others price the prints starting low (?) and raising as edition sells.
    The thrill of a sale is a nice high...
     
  5. BradS

    BradS Member

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    I would only add that this topic has been discussed extensively here in the past. Try the search tool.
     
  6. gbroadbridge

    gbroadbridge Member

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    How much do *you* think they're worth? Remember, only 10 years ago artists had no venue like ebay to help them decide a price.

    Look at adverts, look at galleries, LAST of all look at Ebay.



    Graham
     
  7. waynecrider

    waynecrider Member

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    I usually gauge my pricing by what I see at art shows and whether it is sold with a frame or just matted. An art show seller usually sells a matted 5x7 print as an "8x10" picture and a matted 8x10 as an 11x14 picture. I find that prices tend to stay close to each other thru different photographers, but there are standouts which command higher prices. For galleries, prices include more overhead.
     
  8. juan

    juan Subscriber

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    When I price my prints, I always focus on how tired I was after carrying my 23-pound camera, 22-pound tripod and related stuff through the swamp.
    juan
     
  9. RAP

    RAP Member

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    Size and price do not always go together. Micheal Kenna prints only on 8x10 paper and commands a $1,500.00 price tag at galleries. While artists like Bruce Barnbaum and John Sexton print 11x14 to 20x24 and the prints sell for about the same prices.

    What matters is the image itself and what artistic value it really has. Since we cannot see the prints, we honestly cannot say.

    However, considering this is your very first outing, price it as you seem fair. What you stated seems about right. Then see what happens. See if they sell. If they do, GREAT! Then maybe keep the prices at that level until you gain some popularity and more sales. Then maybe slowly raise them. It is very easy to price yourself out too quickly. Don't let your ego get in the way. Also, do not be afraid to let your work go, let it sell. Even greater images are just around the corner.
     
  10. User Removed

    User Removed Guest

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    I am one of the few Ebay Photographers, selling mainly 8x10 AZO contact prints, mounted, matted and ready for framing. I start prints at 50.00+10.00 shippings, so 60.00 dollars. Quite often, they get bid up above 100.00 dollars thought.

    In galleries and my website, I sell the exact same 8x10's for 175.00. I will soon be raising my prices thought too 250.00.

    Never under price your work. It makes you look like less of a photography and make your work seem less. The only reason I have been selling prints on Ebay for so cheep, is that the market value on Ebay for fine art is VERY low. My output of my photography has been WAY to high thought, so that is why I am raising prices.

    Goodluck!

    Ryan McIntosh

    Ebay seller-RyanMcIntoshPhotography or seach for R. McIntosh or AZO mcintosh
     
  11. Claire Senft

    Claire Senft Member

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    People tend to value things based on what they paid for the product. If you sell a print for $100.00 that is its value..if someone else sells ao similar print for more or less than you did that becomes the worth in people's mind of the second print. I believe there are, for instance, people who would not buy a Merecedes or BMW if it were selling for the price of a Chevy. If you give someone a free print then the person getting the gift may well think that it is worth next to nothing.

    Of course none of this helps you in oricing your prints it is just my thoughts about attitudes.
     
  12. gma

    gma Member

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    Everytime I go to art expo/sales I spend time at the photographer's booths. Almost everyone stops and tells each photographer how much they like the work, but I rarely see a sale. Photography has always been considered a lesser art form, really more of a craft than fine art. We know that a photograph can be fine art, but most photographs do belong in the crafts category IMO.
     
  13. Peter Schrager

    Peter Schrager Subscriber

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    Prints Worth

    I did a bunch of otdoor shows last year and also had my own small gallery for a summer in a beach town. Print sales are all about to whom;to what and for how much. There are people in this world who just want something and price is irrevelant. For others they figure you're at a craft fair so why not try to get it as cheap as possible. The REAL problem is making people understand what you do. I usually set up my little wista on a tripod and then the questions start flying. Not the sales mind you-the questions. I do believe there are some shows worth getting into that would reward the artist. Of course there is always the weather to contend with. I've seen everything from summer hail to 60 MPH gusts. Now I'm printing all of my work srictly for Gallery representation. If I'm going to make it in the Art World that's where I care to be.
    Best, Peter