Has anybody heard of paying AUD$40.95 for a single roll of Provia 400X? That's not a misprint. I had a roll plonked down on the counter in a shop and when he told me it was $40.95 ... I gasped that's not an amount of cash I would splash for a single roll of film; this film had an optional targeted job, instead it will go to Provia 100F. I would be very interested to know what the retail price of this emulsion is in other places e.g. USA / Europe. There is no discontinuation of it here (Australia) that I can see in Dealer Bulletins from Fujifilm.