I work at a photolab and we got a weird phone call on Friday from our sales rep at Kodak. Among other things, we were told that Kodak has stopped production of Endura Matte paper and the closest option to replace it was Ultra Endura Matte. I'm kind of shocked by this, especially since it was Kodak calling us directly, almost as if it was a last minute decision. Anyway, I have to assume it's true since it came from the top, but I still can't quite believe it. Seems like an odd choice of paper to discontinue--they claimed it was a slow seller. At our lab it is by far the most popular paper with customers. Weird.