This is the APUG sneek peek for the blog, discussion and the call for entries for the March show at Vermont Center for Photography. I'll post a link to the blog when it's ready to roll. Meanwhile, I think it is an interesting topic for discussion here as well. In March of 2011, the Vermont Center for Photography will present an exhibit titled, "What Matters About Photography" even though we are not really sure what that means or if anything does matter in photography. We hope that by exploring what matters with images and writings we will get to some kind of understanding of photography's place in the world of ideas and art. There are probably billions of photos taken every year. Why is photography so important to so many people? What is it about the image that makes it matter? What does photography mean now as it leaves the world of chemistry and joins into our virtual world? Now, anything that looks like a photograph based in our physical world could very well be made up, so should every photograph, whether digital or analog, be considered fake? Doesn't it feel as if photography has rejoined the world of painting? Even if it is an ersatz reality, how do we judge it? Perhaps on some, all, or none of the following: veracity, composition, personal expression, memories, intent, story telling, subject matter, or what? What matters in Photography?