It's all about volume buying. Target and Wal-Crap get a better wholesale deal from suppliers than the independents do. In the great scheme of things, the cost of film is just about the cheapest component of the hobby, and hardly worth losing sleep over. 
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Every normal man must be tempted at times to spit on his hands, hoist the black flag, and begin to slit throats. -H. L. Mencken
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