F.A.Q. & Setup Information | How much site activity does APUG generate?
APUG has been growing at a steady pace since first launched in 2002.
As of July 2007 we are having peaks of 17,000+ unique visitors
to the site daily. We have also been registering anywhere from 10 to
50 new members a day. APUG's extensive forum discussions are indexed
on internet search engines and draw thousands of photographers to the
site on a daily basis. APUG has been featured in several photography
publications and is well known in the traditional based market as a
professional and friendly community. Many of our advertisers
have been with us for over 4 years which is a good indication of their
satisfaction.
Can I purchase more than one ad?
You may purchase a banner ad and a block ad if you wish. If
you would like to purchase even more additional space, it would need
prior approval to ensure the overall ad capacity is not abused.
Can you explain your pricing?
Each banner ad on APUG is typically displayed
1,000 times per day (total ad views raw+unique). Block ads occupy
6 spots within the site so they get as many as 20,000 views per day.
The rate commonly used for impressions is called a CPM, which stands
for cost per thousand (ad views). Common CPMs are typically from $10
to $30 for 1,000 views, and sometimes up to $70 for 1,000 views if
highly targeted. If APUG went even lower than industry rates and sold,
say $5 per 1,000 banner ad views that would equate to $150 per month.
Instead we provide a low flat rate of $45 (banner) or $25 (ad block)
per month. We also provide a great deal
of extras for our advertisers as described above in the package details.
This allows for more exposure than just the ads themselves (for example
depending on your package you can have logos in 3 site areas, an entry
in the business directory, access to post in our sponsors forum). We
have tried to find a good balance of affordable ad solutions that benefit
the advertiser and the website.
Can I pay by the month?
When you make payment you are billed 1 month at a time, the
payment automatically comes out each month. You can cancel your ad
at any time and we will calculate a refund for you if time was left
over. You can cancel your paypal payment subscription via your paypal
login or you can contact us and we will cancel it from our end.
I would like to purchase an ad. How do I get started? We now have an automated system. Three main items are
required of you:
1. Your company must have ties to the traditional photography sector.
2. The ability to pay online via paypal.com (there is a link on the paypal
payment page for credit card users if you do not have a paypal account)
3. You must supply your own ad graphics (the banner or the block ad *for
banner advertisers if you want a small company logo to show on the sponsor's
forum header, your business directory entry and our links directory
you must supply a 109x30 pixel button ad).
4. You must agree to our policies below Graphics Policy: We
prefer low key and classy ads if possible -this means no animated ads
and no overly loud colors. Ads should be G-Rated. If you do not have
the means to create ad graphics there are many online services available
that can create an ad for you -click
here to view them.
Advertiser Forum Participation Policy:
Our policy requires that sponsors, their employees and their affiliates
are to stay out of discussion regarding other sponsors threads or other
sponsors products. This, for example prevents sponsor A from posting
something such as "We have a new camera bag out that is far superior
to sponsor B's bags", or maybe the guy who designed a bag for sponsor
A, posting claims that sponsor B and C have poorly made bags, etc. When
this sort of thing is allowed, it can only end in forum wars between
sponsors. Is this censorship? To some degree yes, the sponsors are being
asked to stay in their respective corners. It is sad that such a policy
is needed but I refuse to end up with a forum full of these types of
wars. Typically, sponsors avoid these types of posts, however from time
to time we have some sponsors or those involved with them, banging heads
until there is an all out escalation that sours the forums. If you can
agree to follow the above policy you may proceed to the ad setup. I look
forward to working with you.
Sean Ross
Owner/Operator APUG.ORG
*To proceed with your account
creation, payment and banner uploading click
here.
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