First, Food Lion is a North Carolina based chain of supermarkets with stores in the southeastern US.
I was shopping there last week, and my eyes happened to drift over to display rack in the middle of an aisle - it contained some impulse buying items such as batteries and finger-nail clippers and a few point and shoot cameras from Fuji and Kodak. I was shocked to see one from Kodak had big, bold letters promoting Classic B&W.
I picked one up, and, yes indeed, it is a point and shoot camera containing 400 speed Kodak black and white film (didn't say if it was TriX or TMax). The ad copy on the package was promoting the classic look of black and white photography and it seemed to be directed towards the scrapbooking and family photo crowds.
I found it very interesting - although not interesting enough to buy one of the things.