Ugh, Lomography. I try really hard not to hate those guys, but man....
I am genuinely excited for LomoChrome Purple, and will probably buy some after I see more example shots, but I'm afraid I must take strong exception to the way they're marketing it as a replacement for Aerochrome. There are going to be people that buy this film thinking it's an infrared slide film and they're going to be unpleasantly surprised.
Whoever buys film belongs to my religion even if not to my parish.
I meant I dislike Lomography the company (or at least the way they market their products), not members of the Lomography movement.
I was just thinking... Aerochrome didn't require an infrared filter (like a Hoya R72) to shoot. Or a tripod. Most just slapped a yellow filter over the lens to block the blue light from coming in. So if they made the "red" layer IR sensitive with a cyan dye, the "green" layer red sensitive with a magenta dye, the "blue" layer green sensitive with a yellow dye, then put the yellow filter layer on over that, then the filter would be built-in and the user wouldn't have to remember the filter that way either.
Oh and I checked the page the OP linked to, and they've sold out of this emulsion already. I guess they were doing 4,000 rolls of 120 and 3,500 rolls of 35mm.
Was snooping for Rollei Retro 80s as infrared pictures on the net and stumbled across this: http://www.lomography.com/photos/17222351 which has a big banner across the top: "LOMOCHROME PURPLE brand new batch, only limited quantity available, so act fast." It seems they are expecting another batch to be available Jan-Feb. 2014 and are now accepting pre-orders.
Though I am not typically a lomography shooter, or a C-41 shooter, I just might push the button and order a few rolls of 120 for my toy 6x6 camera. It seems to be in the lomo spirit to use such a film in such an inexpensive camera. (Though I'll have to respool to 620 spools in order to use it in my camera, but hey, why not?) Then take the best ones and send to Dwayne's to have them made into slides. :)
Here's a direct link for a 5-pack of the 120 film: http://shop.lomography.com/us/films/...-400-120-5pack
And for the 35mm shooter in your life, a 5-pack of the 135-36: http://shop.lomography.com/us/films/...400-35mm-5pack