There is still stock available. It has been available fairly regularly since the discontinuance was announced. It just isn't being made any more.
It was not available at B&H the past few months. I know that.
It's too expensive! Isn't provia100f better anyway?
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They probably took the last master roll from stock and said "what the heck" and used up the last spools and boxes and packed the stuff up! And then, it will be all gone!