I've used a few rolls of it and I like it!
it was a special run in japan only, for two years i think, for the cherry blossom festivals if i remember correctly. fun film to shoot. nice results with light white skinned people unlike velvia for some reason. still have a few rolls left. sold a pro pack on the bay for an obscene amount of money. thinking of selling the other 4 rolls i have, but something tells me to hold on and shoot it myself.
The emphasis in colour reproduction is put on saturated primaries.
If you look at the OP's photo, there was Fortia and Fortia SP. I believe SP was even more saturated than regular-strength Fortia (and/or especially for cherry blossoms) but I'm not 100% sure. When I lived in Japan it only showed up in stores around early March, which was right before cherry blossom season. The last time I saw and bought some was in 2008, after which it vanished. Kind of sad to see how expensive it is now, when I remember plenty of it on the shelves back then, for not that much.
The attached photo was shot with an uncoated Cooke Triplet this summer.
Funny this was brought up.. processed a roll of Fuji Fortia SP for someone a few days ago.. it must have been stored perfectly, as it was like new. Looked fairly normal (no funky tones or colour casts) just with really intense colour on a light table.
I found this film while walking through the history of Fujifilm exhibit at their corporate headquarters. I never heard of it and was wondering, has anyone ever shot with this film?
So it's an exhibit in the history of film at Fujifilm and not something presently available? Was it available only in Japan or for a narrow Asian market and nowhere else? Personally I have never heard of Fortia transparency, but the colours appear pleasing enough to want to take it for a spin. I am heading to Japan in February (Osaka) and will likely seek out Fujifilm's corporate HQ for a look.
You wont find Fortia film for sale in any stores. It is long gone. No Reala either :(.
My examples were from Fortia SP that I asked a colleague of mine to pick up for me while she was in Japan.