Yes you are missing the fact that demand is low for new darkroom equipment. The prices on new darkroom equipment have been very high since the late 1990s. Where have you been :D
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I've got that enlarger, Chris. Come by and take it for a test drive some time so you can see if you really like it....
I saw that exact enlarger, with the Beseler color head and a lens turret (but no lenses), in a Goodwill for $250 a couple years ago (wish I'd gotten it...). And, my Omega D2 was given to me outright, with a dozen negative carriers, including a 4x5 glass one, and an Aristo cold light head. Enlargers just do not hold their value. I think the only reason to buy new would be if you were equipping a pro lab or a school, and wanted to know *for certain* that the equipment worked perfectly (or wanted a warranty)... even then though, it's an awful big price difference.
This is why nobody buys a new enlarger. The old ones can sometimes not be given away, or they sell for low money, while new ones are as expensive as always. I'm surprised they are even available new.
I wonder how many Freestyle, or B&H actually sell per year...
As a university, we are not allowed to purchase used equipment, so when we have to replace our machines every few years, they are all new.