The main tool of photography, the small box camera, has unfortunately stunted the growth of photography. It has created a mindset that a camera is a few inches high, several inches wide, and the lens sits on the front and focuses on something. When I was out a few weekends ago with another LF photographer strolling on the streets of Seattle, we got a lot of "WTF??" questions, etc. Yes, aliens had landed, they look peculiar, but they're not especially threatening (and no, it's not a Hasselblad).
This reminds me ... Ralph Steiner, the late, great photographer, would occasionally write me a funny, provocative letter after he had read one of my published articles. He would end with the words: "But you still have not told me in which direction to point the camera -- and this is what matters." And he is right.