Lomo's Petzval Lens. What does it mean?
OK, there's other threads about this, but I am amazed to see today that the kickstarter project for this has $1.2 Million pledged against a target of $100 thousand. Why? It is very strange. If going backwards is a successfull marketing strategy, what comes next? If Lomo's russian partners find that this new "old" lens is a succesful money spinner, how interested might they be in other new "old" products.
I have no answers, but something is going on. Where will it end? Will lomo develop Belair into a folding rangefinder with decent lenses? Will one of the big boys decide that there is enough interest to try a slice of the action and re-introduce a limited production of a mid-market film camera? - they have to do something because digital cameras have hit the glass ceiling - no-one is really interested in video, megapixels are already far beyond what anybody really needs and gimicks like GPS tagging etc are, well, just gimmicks, so they are faced with diminishing returns.
Rose tinted outlook? maybe? or maybe not.................