APUG UK Appeal - Please send a message to Jessops!
Jessops have a new website at http://www.jessops.com and would like some feedback on it. The main changes seem to be:
- They no longer trade in secondhand camera equipment or accept trade-ins.
- Traditional photography equipment has been relegated to a very small (and quite hard to find) corner of the site.
- Very little traditional photography equipment is held in stock (check Film SLR's for example).
- They have now started to sell televisions and satnav systems (most of which are in stock).
Now, I remember the days (not all that long ago) when you could walk into your local Jessops store and walk out again a few minutes later with a bottle of Ilfotec DD-X, a few rolls of Delta 3200 (in 135 or 120), a Paterson tank and a pack of 16x12 MGWT FB Glossy. Not as cheap as the internet by any means, but very convenient when you needed the stuff in a hurry!
If you venture in now it looks like a cross between PC World, Curry's and Halfords, and you're lucky if they have more than twenty rolls of film in the shop. Any request for anything other than the most basic of traditional items is met with a bleat of, "Well, we can order it for you..."
It's a long, sad way from the days when 'Jessops of Leicester' was a name that commanded respect in photographic circles.
So I was thinking...
A while back Fuji stated its committment to traditional processes. Quite a few of us wrote in or sent emails to say, 'Thank you!' for that. This actually got noticed at Fuji to the extent that pretty much all of us got, 'Thank you' emails and letters back ourselves and some even received complimentary film to show Fuji's appreciation for the gesture!
This time, I suggest we send a different message to Jessops. They have, after all, asked for feedback!
I suggest we tell them that that if we want a television then we'll go to Curry's or Comet, if we want a satnav system then we'll go to Halfords, and if we want a computer peripheral then we'll go to PC World! I suggest we then ask them where in the high street we're supposed to go if we need traditional photographic supplies! It obviously won't be where we've traditionally gone...
APUG is large enough (and can be loud enough) to be heard. We've proved that. I'll grant you that this probably won't change a damn thing.
Let's do it anyway.
Thanks for reading and thanks to digiconvert and AndyK for raising this issue on another thread (see below).
Relevant Threads -
Photography is dead - official ! (Thread on Jessops new website)
Please send a Thank You to Fuji
The destination is important, but so is the journey
Don't waste your time on a lost cause. THere are far better companies to support.
Companies respond to customer demands. If we support them with our purchases, they will support us with their offerings. If we look for the cheapest deals and order online, we shouldn't be surprised if they close their doors. It's us, not them. Nikon and Canon turn their backs on traditional photography not because they like to, but because they have to.
I remeber an Ilford survey, where Ilford could not find out why customers would complain about the high prices of chemicals $3 to $8 a unit, even if they only used a unit per anno. But the same customers went out and bought more cameras and lenses costing hundreds of dollars, even if they never used or not needed them.
Customer behavior is hard to predict, but one thing is unfortunately certain, 'cheaper' seems to beat 'customer service' hands-down these days.
Let's make sure we support the quality manufacturers that are left and don't waste our money on the cheap onces. Otherwise, only the cheap once are left, and then, they will dictate the price.
Jessops are following the road taken by Dixons. But selling TV's is a very competitive market to enter - I'd be surprised if they are still around in 5 years time. Personally I'm not going to bother contacting them as I haven't used them for years and won't be starting now whether they sell TV's or not. I will continue to deal with the surviving specialist photographic companies and getting some items on ebay.
To misquote Ralph, support the quality suppliers. If you have any dead daffs left in the garden, gather a bunch and leave them on a Jessops doorstep with a R.I.P. card.
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Wish I could help, but being located in the states, I don't think they would pay any attention to me, good luck guys..
This is quite unlike the Fuji situation where we were pushing at an open door. The Jessops door is firmly locked. Reminds me of the old song, a line of which is "I talk to the trees but they never listen to me". About the same chance with Jessops. Alas song lyrics always give away one's age.
It may be my imagination but Jessops now seem to be staffed by personnel under 30 for whom film is an alien product and any inquiry on said subject is met with a similar response to that which you'd receive if you went into a TV store and insisted on a B&W tele. There really is no turning the clock back for Jessops which is how they'd view supporting film.
My advice would be to take advantage of any fire sale you see in a Jessops store with regard to film products and just call it a day.
I was sort of suggesting the electronic equivalent of that...
Originally Posted by Dave Miller
I sent a message. Nett effect? It made me feel better!
..however, the opinion seems fairly unanimous on this one so I'll let it pass.
The destination is important, but so is the journey
With the independents and Jessops going, how do first time film SLR users, i.e. people that may become photographers (amateur or pro.) discover about purchasing stuff unless they are in the education system? I used to use Jessops a good deal a couple of years ago but do not now because there are better (in various ways) places, such as 7dayshop.com, Firstcall photographic, and Silverprint.
I would note though, that a recently opened Jessops in a new shopping mall in Norwich carries some film and darkroom related stuff. I have bought a Paterson safelight and a box of ILFORD paper from there at vaguely reasonable prices.
I do however have a theory that people will eventually gravitate towards something I they discover that is what they really want.
I've never been a fan of Jessops, their own brand paper I tried years ago and it was terrible.
Jessops did however put basic darkroom equipment and a good selection of films on the high-street and I'm sure many got hooked on home processing/printing from impulse buying in their shops over the years.
Jessops though have been pushing digital for years now and their analog stock reduced to little or nothing. So sorry Frank but I couldnt care less about them, I hope you aren't too knocked about by them.
If anyone in the UK wants to see a real shop for their darkroom, find Waterloo on the Tube, swing past The Old Vic, and melt your credit card in Silverprint. [If I can find it, anyone can!]