Fuji stopping production of Motion-Picture films in 2013

[cmacd123]

If you follow American Cinematograoher, you will see in the atricles on some movies a few years back where the decison to use Fuji Print stock for wide release was made on teh basis of Price. Fuji did have some Unique stocks like a 500D where Kodak only had (several) 500T offerings. Last new Fuji stock I have seen talk about was the VIVID 160T. Aimed at Music Videos as an more forgiving way to get eye poping colour compaired to Ektachrome 100D - 5285/7285

[Henning Serger]

R&D dollars did not filter down from any one source. In fact, even today the second biggest seller by EK and Fuji are their color papers.

PE

Ron, Fujifilm is now producing much more RA-4 color paper (on a m² basis) then film. RA-4 demand has been much more stable than film demand (a very high volume of prints from digital files are printed on RA-4 by high volume labs like CeWe and Fuji Eurocolor; that compensates to a significant extent the lower demand from the film side). In some major markets they see even increasing demand for RA-4 products. That's why they continue R&D and introduce new papers. Like the silver-gelatin papers for photobooks introduced at Photokina (I've seen them there, excellent quality).

Best regards,
Henning

[Photo Engineer]

Henning, you are correct on a footage bases, but due to the price of the MP films, and the price of the paper, you will find that the dollar value or volume of MP film is larger than that of paper. At least that is my current estimate.

PE

[Henning Serger]

Henning, you are correct on a footage bases, but due to the price of the MP films, and the price of the paper, you will find that the dollar value or volume of MP film is larger than that of paper. At least that is my current estimate.

PE

Yes, I mean on a footage bases. Total output in m².
RA-4 paper is indeed extremely cheap, that is right. Possible because of the very high production volume.
Here in Germany you can get prints on RA-4 paper at the drugstore chains for only 1 Cent (!!).
You can imagine that there is not much room for attractive margins at such extremely low prices.

Best regards,
Henning