The patient is already terminally ill, let's get a plumber to treat him.l
Originally Posted by eddie
Sent a note requesting Ektachrome be brought back. Got this response.
Dear Mr. xxxx,
The decision to discontinue the manufacture and sale of our Kodak Professional EKTACHROME films was a very difficult one. It was based on a steady decrease in demand and customer usage, coupled with a highly complex product formulation and manufacturing process. That conclusion was reached more that two (2) years ago. At this point in time, it would not be practical to try to bring these products back to market.
Although I know this is not the answer you were looking for, I appreciate your input.
Thomas J. Mooney | Product Line Business Mgr - Film Capture |
Personalized Imaging | 2400 Mount Read Blvd | Rochester, NY 14615 |
He was brutally honest, but is anybody really surprised?
"There is very limited audience for the arty stuff, and it is largely comprised of other arty types, most of whom have no money to spend because no one is buying their stuff either. More people bring their emotions to an image than bring their intellect. The former are the folks who have checkbooks because they are engineers, accountants, and bankers—and generally they are engineers, accountants and bankers because they are not artists."
— Amanda Tomlin, Looking Glass Magazine, 2014
Not surprised, but disappointed it seems they are following the same sales/marketing plan as before.
Originally Posted by Prof_Pixel
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He must plan to work from their strengths and not their weaknesses. At this point the E6 marketplace is not a strength. My best guess is that if any color films survive in the long run, they will be color negative films.
They just omited to write, now go forth and multiply, or something to that effect.
Originally Posted by Hatchetman
Last edited by benjiboy; 04-08-2014 at 09:02 PM. Click to view previous post history.
Unfortunately I think you're right, not that it matters to me as much because I don't shoot much Kodak at all.
Originally Posted by Prof_Pixel
I like Tri-X (actually, I like the 'old' grainy Tri-X more than the 'new' cleaner one), but their TMax is easiled replaced with Delta, and their Ektachrome I never used much, was always an RVP fan.
Portra I don't much use, although I'm starting to get into it now that I can enlarge RA4. Porta 4x5 I might be upset if it goes as there's no other C41 4x5 anymore as far as I know, besides Ektar.
Actually, given my luck, and if for no other reason than because I'm just starting to get into it, what they'll probably kill next is Ektar, just at the point where I decide I wanna buy more of it...
An awful lot of electrons were terribly inconvenienced in the making of this post.
f/64 and be there.
KA's first loyalty is to the stakeholders. I know I want the companies in my 401K to make money. If the CEO chased off after some project that was not going to turn a profit, and burned a lot of dollars, I'm out.
Hopefully he will give his staff a chance to demonstrate there can be money in film. If they can't, or there isn't, then they have to move on.... Sad as that would be.
Meanwhile, if they could come up with a color film that would print like Kodachrome on Cibachrome, sign me up for a case of film.
Sent from my iPad using Tapatalk HD
I wonder when EK will manufacturer the last run of their current film offerings. Heck, I wonder if they aren't already done. From what I gather, they can make in a week what it would take a year or more to sell. For all I know, they have five years worth of Ektar in cold storage, and there never will be any new manufacturing.
I just remain of the opinion that there is a massive disconnect here when it comes to scale of operations and expectations. This guy talks about being a "billion dollar" company? Please. I think realistically the future of film manufacturing will involve companies who would consider $5 million in wholesale revenue to be a very good year. I think that is the scale film people need to be planning on. Of course, the fundamental question remains of whether it is possible to product product at prices the market is willing to pay at that scale. I have no idea.
But I am reasonably certain the new KA CEO has no interest in a $5 million line of business.
I shoot digital when I have to (most of those shots end up here
) and film (occasionally one of those shots ends up here
) when I want to.