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Originally Posted by Brac It's difficult to fathom quite where Kodak are heading. |
Perhaps the handbasket they're riding in is a clue...
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Originally Posted by Brac In the UK & probably elsewhere they are dropping their professional digital SLR's. |
'Bout time. It was the Ektra all over again--build a camera that is in many ways a world beater, but with a couple of horrible flaws, refuse to fix it, wonder briefly why it loses money, and go back to what they're good at, spewing consumer crap.
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Originally Posted by Brac Unfortunately for Kodak they may be throwing everything they've got into the digital arena but they have very much slipped into the second rank of players. |
They've acknowledged their incompetence in the high-end digital world. They're king of the hill in a market segment--low-end consumer digital--that Sony has admitted they believe will go extinct due to better cell cams. And they're throwing the shrinking--but profitable--traditional photography business away, one line at a time. Ten years out, Kodak's about as screwed as a diabetic hummingbird.
And they're trashing stuff that actually has a future in a digital world--things like Tech Pan that'll clobber digital as soundly ten years from now as it does today, B&W Lightjet paper they could make a killing on if they spent a little time promoting the superiority of real silver prints. Instead they keep junk like Portra 800, something with zero future in a digital world.
They don't even have the decency to sell off the facilities and formula to a niche player who could make a good business off the sales still possible in tomorrow's limited but not lost analog market. All that wonderful Rochester R&D lost forever to leave us relying on what, 50's Efke technology? Yuck.
No more Kodak papers 
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