I wasn't doubting you or the "traditional" folks at Kodak's computer knowledge.
By "computer savvy" I mean the abiilty to use the internet as a means of creating marketing "buzz". Often the most capable programmers are unable to do this because it requires a different type of skillset.
The big joke about YouTube is that people still think it is dominated by the "home video" crowd sharing videos of stupid pet tricks. In fact, it has become a major advertising tool for what are known as "guerilla marketers".
In all honesty, I seriously doubt the film marketers at Kodak know what "guerilla marketing" even is, must less how to use it.