Kodak probably does as good a job as anybody in the industry in terms of mitigating the effects of rising raw material costs (e.g. recycling unused silver as scrap), so I'm a little concerned what that might mean for smaller players.
This isn't so simple as just raising your prices to compensate for the cost. You can announce a price increase any old time you want, but you won't see any incremental revenue until distributors re-order your products at the increased price.
On the plus side, film sales only declined 15% year-over-year, while they had been declining between 20-30% year-over-year every quarter for the past several years. I'd like to think that we are beginning to see a slowing of the decline in film sales - but then the discontinuation of film and paper operations from Agfa and Konica Minolta probably played a role.
I'd certainly be interested in finding out where the declines are greatest (E-6 > C-41 > B&W, I would expect) but I know of no reliable source for that information.