Very disappointing Scott. As someone who has just started going back to Fuji film for wedding work, I'm devastated at this move. Not only does this mean the lower and higher speed films are gone for my 35mm use, it also means Fuji will not have any 4x5 sheet C41 to feed my camera! Talk about a self fulfilling prophecy!
I stopped crying and started buying....but they decimated the C41 pro line to the point where I'm going to have to decide if I'm going to stick with Pro400H as my wedding mainstay. I love that film, and it hurts to think it could go. I just hope that 400H will be there last film made....for a long time....so that I can benefit from having my life back for wedding photography!