There should be at least two things to think about here!
1. R&D is ongoing at EK and the new film mentioned in the OP is evidence of that.
2. Analog was better than digital and due to this small improvement, shows that it can be made even better!
Maybe I should add that this does save on costs in inventory, packaging and etc, as said earlier, and this will serve to extend the lifetime of analog in the face of decreasing sales.
So, rejoice! Go shoot some film.