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  1. #81

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    With the removal of the shop by shop infrastructure for 'ordinary' users of film it cannot be brought back to mass use. The costs to recreate it would be too high. The infamous chicken-or-egg situation comes in to play too of course.

    Is it the case in the US as well that the only legal purpose of a limited company is to maximise return for share-holders ? Kodak, or any company, must produce toilet-seats if that is chosen by the board as the way ahead because it is expected to give the highest return on capital. It doesn't mean it's the right or competent decision over time, but that doesn't matter. Unfortunately for colour film users.

  2. #82
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    Dan Carp and George Fischer, the predecessors to Antonio Perez stated often and loud that their goal was to make Kodak the worlds premium imaging company. (their words)

    When Perez was hired, he was asked to change that mantra to "digital imaging company". He did not choose that, he was told that and that is his mandate. The BOD saw some sort of handwriting on the wall for analog and directed him to go the way he is. They appear to be approving his actions.

    At HP, Perez was VP of the printing division and oversaw the HP digital direction in that market. Is it any wonder that he has gone the way he has? No. In fact, he has stated, in my hearing, that that was a major factor in his hiring by the BOD as they believed that was the best way to save Kodak.

    His strategy after that was logical. And it appears that the BOD was happy until now. See my OP. People are waking up.

    PE

  3. #83
    lns
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    Quote Originally Posted by Tim Gray View Post
    ...I think Kodak IS engaging in this kind of marketing to a certain small extant. They are most definitely a bit more standoffish that TIP or Ilford, but I'm of the opinion they actually are engaged in some viral marketing.....
    I agree totally with your point that "marketing" does not mean only traditional "advertising." Kodak obviously is marketing its films, and has been in the past. For example, the giveaway of the prior version of Portra, the annual rebates for purchasers of professional film, and the seeding of the new Portra to reviewers.

    I just want to say that this isn't really "viral marketing" in a negative way, like so-called stealth marketing. It's just regular marketing and promotion, adapted to a new age.

    Film companies have always provided free samples of their products to magazines for use and review. Also in the past to newspaper photographers, heavy commercial users and other influential photographers who might like the film and later pay to use large quantities. And to photo store employees who would recommend it to their customers.

    Now, with commercial photographers primarily digital, and magazines on their way out, the internet is a better and cheaper way to reach film customers. Just as you might take out a google ad, rather than an ad in a paper magazine, you would now provide your product for use and review to bloggers. That's the exact same practice, but using the media of the internet rather than print.

    It is the same for many consumer products. Review copies of books go to bloggers now. Car companies, kitchenware companies, audio equipment companies, you name it -- they all provide their products for use and review by internet bloggers.

    I personally have posted several times how much I like the new Portra 400. I bought it at retail and paid to develop it, and I posted on APUG because I sure hope people learn about this good film and buy it. And I do think it's better than the prior Portras, though I agree with you that it's not better to a life-changing degree.

    I have no connection to Kodak, other than being a satisfied customer. I certainly would never buy the stock. Similarly, users post positive things every day about Kodak products. What developer should I use, someone asks, and I might say, try X-Tol. (Same for wonderful Fuji and Ilford products.)

    I was alerted to the new Portra by Kodak's promotion, and I probably read a review or two by those bloggers you cite. That's the point of marketing and promotion. I won't discount that some of those bloggers, who unlike me might have gotten free film, might, like me, sincerely love film and love Kodak and want to trumpet positive things about a great new Kodak film. They might have tried it because of marketing, but they are positive about it because it's really good.

    -Laura

  4. #84

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    Laura - agree with you 100%.

  5. #85

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    I think it's apparently obvious that Kodak is in bad, bad shape. If and when they go away, I'll switch. Until then, I'll continue using the Kodak products that I like.

  6. #86
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    I'm buying as much Tri-X in 35mm as I can shove in the freezer, just in case...

  7. #87

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    Support! Get Antonio Perez out of Kodak office...he is completely useless!

  8. #88

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    It's not Perez who decided the strategy, he just looks after the tactics.

  9. #89
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    Martin has it right.

    PE

  10. #90
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    Well I ordered 30 rolls of new Portra 400 for myself. Now if everyone on APUG could just order 30 rolls of Kodak film all at the same time..

    Designing some FB ads to get more young people over to film. Opening a film processing service (C-41/E-6 with dip n dunk) and online film shop with very good Aus prices to get more film moving locally.. had a thing for free processing promotion of a roll for 10 people. Going to try and run monthly prmotional film give aways including free processing of those rolls.

    Maybe if everyone can do their bit...

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