However, to say they were trying to actively kill their film business is a bit disingenuous.
That was the paper business.
As I've said before, I think the problem is that Kodak is too big to care about any one thing except the stockholders bidding. That's where Ilford has the edge over Kodak and Fuji- scale and ownership.
Well, Kodak's film-making plants are too big. Plants made to produce massive amounts of film for the boom-times 1980s' just don't cut it in today's world where digital rules the roost. A small capacity film-making plant is what they really need, but that ain't going to happen.
Well I bought 4 boxes, which was more 120 film than I ever bought before at one time. Didn't do me much good though, as despite my efforts they still killed it off.
This is a good example of what has nearly killed Kodak film. Four boxes is nothing, yet it is the most 120 film you have ever bought at one time. You are a perfect case in point of the types of customers who now make up the market...to which Kodak has failed to adapt. They failed to downsize effectively once commercial photographers ceased buying huge quantities of film. Users shooting your volume of film could have maintained the film division if Kodak would have gone through the pains to appropriately set themselves up for a small-scale market when the time to do so was right. It's too late now, I think. Hopefully T-Max lasts, if nothing else. It's their truly unique product IMO.
"Truth and love are my law and worship. Form and conscience are my manifestation and guide. Nature and peace are my shelter and companions. Order is my attitude. Beauty and perfection are my attack."
At my place of work we raise prices on things we are about to discontinue, because devotees will continue to pay. It's called a cash cow, which is in the curve of demise, never likely to recover for various reasons.
Then the replacement comes along and those same folks reluctantly adapt to the new situation.
I hope Kodak's reasons for discontinuing Plus-X are simply that they can't afford to keep it around, which makes it at least understandable. Still sad.
I was never able to tell it apart from FP4+ in a print, though.
"Often moments come looking for us". - Robert Frank
"Make good art!" - Neil Gaiman
"...the heart and mind are the true lens of the camera". - Yousuf Karsh