Good luck to him! When his idea is explained by analogy with those big hyper-real paintings, I can understand his motivation. The fine detail at larger than normal size does mess with your perception (in the same way that Ron Mueck's incredible sculptures do: http://sunseven.hubpages.com/hub/Awe...s_Of_Ron_Mueck )
Does he participate in Ilford's yearly ULF film purchasing extravaganza?
"The richness of the experience that occurs when one is exposed tangibly to a subject, material, or process is unmatchable in the abstract... Thus, when 'touch it,' 'taste it,' smell it' become the watchwords, the results are most often extraordinary. Equally extraordinary are the lengths to which people will go to avoid [that] experience."
— Tom Peters and Robert H. Waterman Jr., In Search of Excellence, 1982