Good luck to him! When his idea is explained by analogy with those big hyper-real paintings, I can understand his motivation. The fine detail at larger than normal size does mess with your perception (in the same way that Ron Mueck's incredible sculptures do: http://sunseven.hubpages.com/hub/Awe...s_Of_Ron_Mueck )
Does he participate in Ilford's yearly ULF film purchasing extravaganza?
"When making a portrait, my approach is quite the same as when I am portraying a rock. I do not wish to impose my personality upon the sitter, but, keeping myself open to receive reactions from his own special ego, record this with nothing added: except of course when I am working professionally, when money enters in,—then for a price, I become a liar..."
— Edward Weston, Daybooks, Vol. II, February 2, 1932