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  1. #11
    Photo Engineer's Avatar
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    I agree with all comments BUT...

    1. I have given the URLs to find it here several times. It does not show up in an APUG search.

    2. It is advertized by APUG in the rotating ads at the bottom of each page. It is there along with Bob Shanebrook's book. ATTN: SEAN... Is this how successful your bottom of page ads are?

    So, you see, I thought these things would work, but now I know they don't, at least not very well. Of course, NYS dept of taxation and finance had no trouble finding me at all!

    PE

  2. #12
    David A. Goldfarb's Avatar
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    I'm seeing the ad for Shanebrook's book right now, but haven't noticed yours, which doesn't mean it's less visible, necessarily--just that I haven't noticed it, and spending a fair amount of time on APUG, these things may whiz past me more than other readers.

    As far as the search engine goes, it's probably hard to differentiate the posts where you have the URL from the other posts about the book, and I'm not sure how to address that. I may have another solution, but let me run it by the other moderators first.
    flickr--http://www.flickr.com/photos/davidagoldfarb/
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  3. #13
    David A. Goldfarb's Avatar
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    Okay, I just saw your ad after a few rotations. How about including your name in the ad? I know you are trying to be modest, neutral, and scientific, but I suspect some people might see "Photographic Emulsion Making, Coating and Testing" and say "Oh, that sounds really interesting, but I think I'll wait for Ron's book to come out."
    flickr--http://www.flickr.com/photos/davidagoldfarb/
    Photography (not as up to date as the flickr site)--http://www.davidagoldfarb.com/photo
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  4. #14
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    Quote Originally Posted by David A. Goldfarb View Post
    I have to say, it is pretty hard to find, if you're not in the loop. I tried Googling various ways before asking directly in this thread, and I could only find it at fotoimpex.de after a few attempts, and didn't turn it up at the Formulary. I also tried searching APUG and couldn't turn up the post stating where the book was available, despite having used the APUG search engine, oh, at least once or twice before.

    I had a suspicion it might be at the Formulary, but hunting around their website I couldn't find the books section. Who would have guessed that I should click on "Labware/Bottles" to find books? Until you mentioned in a PM that it would be there and I looked further, I'd just assumed they'd stopped selling books altogether.

    So as far as marketing the book goes (and for the past couple of years, the marketing of books has become a significant portion of my job description), I think you're 95% there--you're really active on a number of internet forums, you're doing workshops, and you have all sorts of people interested in what you're doing, and they know who you are and that you have a product to sell. Up to this point, I'd say you have a wildly successful guerilla marketing campaign, that probably doesn't even involve a penny spent on print or internet advertising (or if you or your vendors have bought advertising, I haven't seen it). Your potential customers just don't know, unless they are following very closely, where to send the check to obtain the product.

    You have a recognizable name and a recognizable internet handle, so the Formulary would sell more books if they gave you an author bio and made the page accessible to search engines, not to mention making it easier to find books on their website. "Labware/Bottles" indeed!

    And it wouldn't hurt to have other ways of buying it, if you don't have an exclusive agreement with the Formulary (and if you do, they should be doing more for you)--Freestyle, Artcraft, GEH if they sell books, and Amazon (if you don't have ideological objections to Amazon) are all reasonable possibilities.
    I had the same experience, but it took me 20 minutes to find it. Then there was no information about the book. I guess that the do not want to sell the book or the products one would use by following the book.
    Warning!! Handling a Hasselblad can be harmful to your financial well being!

    Nothing beats a great piece of glass!

    I leave the digital work for the urologists and proctologists.

  5. #15
    Photo Engineer's Avatar
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    Quote Originally Posted by David A. Goldfarb View Post
    Okay, I just saw your ad after a few rotations. How about including your name in the ad? I know you are trying to be modest, neutral, and scientific, but I suspect some people might see "Photographic Emulsion Making, Coating and Testing" and say "Oh, that sounds really interesting, but I think I'll wait for Ron's book to come out."
    Ok, well, IDK how to put this, so here goes!

    Sean designed the ad! And, there is only so much that can go in that thumbnail, so I guess he was not wrong.

    Also, I okayed it, so my bad!

    PE

  6. #16
    dehk's Avatar
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    Can you also put the link in your signature of your post? Just a suggestion. BTW, loved the podcast the other day.
    - Derek
    [ Insert meaningless camera listing here ]

  7. #17
    David A. Goldfarb's Avatar
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    Quote Originally Posted by dehk View Post
    Can you also put the link in your signature of your post? Just a suggestion.
    Actually, this is what I would suggest, but I wanted to run it by the other moderators first to be sure we have a consensus in favor, and we do, so please, go ahead and add a link to your signature. We're usually okay with people promoting their own books, workshops, and exhibitions this way, since it tends to be fairly low key.

    Quote Originally Posted by Photo Engineer View Post
    Ok, well, IDK how to put this, so here goes!

    Sean designed the ad! And, there is only so much that can go in that thumbnail, so I guess he was not wrong.

    Also, I okayed it, so my bad!
    Well, there's probably a reason why the Marketing guys don't usually get invited to the meetings in the IT and Engineering departments, and the IT and Engineering guys don't usually get invited to the meetings in the Marketing department.
    flickr--http://www.flickr.com/photos/davidagoldfarb/
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  8. #18

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    Quote Originally Posted by Photo Engineer View Post
    It might be useful to comment on the negative remarks made by some...
    [RE: my book and my work]
    It has been suggested that I am trying to "force" the Kodak method on the emulsion making community.

    PE
    We would be very lucky indeed to actually have Kodak's methods taught to us.
    Last edited by Ray Rogers; 04-15-2012 at 09:58 PM. Click to view previous post history.

  9. #19
    Photo Engineer's Avatar
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    Quote Originally Posted by Ray Rogers View Post
    We would be very lucky indeed to actually have Kodak's methods taught to us.
    Nothing wrong with that Ray. Thanks.

    How this?

    PE

    Emulsion Making Coating and Testing - The book and DVDs
    Now at the Formulary, Photoimpex or direct order.
    Contact them:
    http://www.fotoimpex.de/shop/literatur/
    http://stores.photoformulary.com/-st...ing/Detail.bok

    Or contact me directly by PM.

  10. #20
    David A. Goldfarb's Avatar
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    As a signature? Sure, if it fits, or even better, I'd just link "fotoimpex" and "photo formulary.
    flickr--http://www.flickr.com/photos/davidagoldfarb/
    Photography (not as up to date as the flickr site)--http://www.davidagoldfarb.com/photo
    Academic (Slavic and Comparative Literature)--http://www.davidagoldfarb.com

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