Press Release __ The Impossible Project__8 February 2010
Will there ever be new film for Polaroid cameras?
Impossible encounters a delay in reviving production of analog Instant Film
In 2008 when Polaroid surprisingly discontinued production of Instant Film for traditional Polaroid cameras, analog Instant Photography seemed to be doomed. The Impossible Project saved the last Instant Film Production plant in Enschede (NL), taking on the task of re-inventing analog integral film. Since 1972, integral film production has followed the same recipe. In order to carry instant film production into the 21st century, Impossible had to find new solutions for replacing and upgrading problematic or unavailable components.
Bringing back Instant Film is an intricate process. On the weekend of February 6th Impossible encountered an unexpected problem with one of the components vital for production. This undesireable fact is now engaging all of the Impossible team's attention and is forcing a rescheduling of the project's timetable. As such, the NYC press event on 22nd February has to be postponed. The Project leader's Florian Kaps and André Bosman must give themselves one more month to cope with the Impossible. On
22nd MARCH 2010
they will disclose whether or not their Impossible Project will be possible. At that time, they will present the status of their work, their plans and the products publicly in New York. Details and invitations to the press event will follow. There will be a video of the presentation in New York, and a comprehensive media kit will be available worldwide.
Further updates will be published on
www.the-impossible-project.com
___THE IMPOSSIBLE PROJECT______
____Communications _Press Relations_
_______Marlene Kelnreiter___________
Breite Gasse 11/1/1, A - 1070 Vienna
T.: +43 (0) 1 890 31 90 91
M: +43 (0) 680 318 30 77
F.: +43 (0) 1 890 31 90 15
marlene@theimpossibleproject.com www.theimpossibleproject.com 
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