With respect to Leos, there is great history there. The original owner (Leo!) was absolutely entranced with 16mm movies. He used to shoot 16mm Kodachrome in copious quantities, and have it developed at the Kodak lab my Dad worked at. He was quite character.
That collector's section of that store looks like the entire store did just a few years ago. It used to be a treasure trove of the rare and unusual. It still has a bit of that character, but it is very clear that there is a much more businesslike approach there now.
Leos does have good TV ads, which trumpet the fact that they offer services supplies and equipment to both professional and amateur photographers, whether they shoot film, digital, movie or video.
It is in a bit of a rough area of town (the Granville Mall area), but it seems to be able to co-exist with everyone there.