When you say "our online shop" you refer to fotoimpex.de? When will the text be translated at least into english? Also, it seems that the menu is a nightmare of links, reloads and redirects now. Frankly speaking I got totally lost over that website.
Also, any possibilities of regularly exporting the products to Italy? Adox has a very interesting line of products, but I can hardly see anyone buying them (me first) until postage fares are so high, and that's a pity. If Adox is indeed interested into the italian market (perhaps not) I may suggest you an italian company which specialised in selling photographic products over the web, perhaps you can cooperate on a regular basis. Please PM me if this sounds interesting.
I know a chap who does excellent portraits. The chap is a camera. (Tristan Tzara, 1922)