Today I shot a some pictures of an artist my friend knows that were in a "fashion style" (clothing, makeup and "style" played a big part). I had some loose ideas before the shoot, but most of the poses/clothing ideas came from the model herself. This got me thinking, what is it we do as fashion photographers anyway? Press the button and develop the film? Lighting? I mean, even in big fashion shoots, isn't the concept usually established even before the photographer is contacted?