we used to do performance art during his iGnobel awards ceremonies back in the day.
at one of the shindigs, my friend's kid was stuck in a broom closet with a woman who had the highest recorded iq ...
when she left the broomcloset, she ate soup on stage, the whole ceremony ...
( i was cloned on one of his magazines )
If the post to which you refer is the one I think it is where there is a reference to APUG then the poster makes two points and both could be regarded as reasonable
1. How much evidence is there that the drop in film demand has been reversed?
2. You will get a lot of processing of film at a lab for what the new Jobo processor will cost
OK the poster could be said to be tarring the whole of APUG with the same brush and his use of certain words such as delusional is provocative but had he simply said that he knows of no evidence that points to a film revival and anyone thinking otherwise is kidding themselves or is guilty of wishful thinking then I fear he may be right in that assertion.
It's a pity but that is probably the way things are