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  1. #141
    Ken Nadvornick's Avatar
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    FWIW, just now they went over US$150,000. A big jump today because of the distressing update letter. So it took them about 8 days and 7½ hours for the last US$50,000. They have 18 days remaining...

    Ken
    Last edited by Ken Nadvornick; 04-17-2014 at 12:22 AM. Click to view previous post history. Reason: 18, not 19, days remaining...
    "They are the proof that something was there and no longer is. Like a stain. And the stillness of them is boggling. You can turn away but when you come back they’ll still be there looking at you."

    — Diane Arbus, March 15, 1971, in response to a request for a brief statement about photographs

  2. #142

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    Quote Originally Posted by Ken Nadvornick View Post
    FWIW, just now they went over US$150,000. A big jump today because of the distressing update letter. So it took them about 8 days and 7½ hours for the last US$50,000. They have 18 days remaining...

    Ken
    Not necessarily just because of the update letter. Travelwide backers also just got an update encouraging support for New55...

  3. #143

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    Quote Originally Posted by Roger Cole View Post
    Then maybe KS isn't the right venue for this. Couldn't they set up something themselves with their own web site and promote through photography online media?
    Photography online media (whatever it may be) is not interested in film, unless its a camera that happens to be an open source 3D printed gizmo, nothing more then a curiosity.
    CatLABS of JP
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  4. #144

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    Quote Originally Posted by CatLABS View Post
    Photography online media (whatever it may be) is not interested in film, unless its a camera that happens to be an open source 3D printed gizmo, nothing more then a curiosity.
    http://shop.lomography.com/gb/russar...FXMRtAodm2QANw

    lot more than a Cosina LTM 21mm was

  5. #145

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    lomography is a store, not a media outlet.
    CatLABS of JP
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  6. #146
    StoneNYC's Avatar
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    Quote Originally Posted by CatLABS View Post
    lomography is a store, not a media outlet.
    This is slightly incorrect, they have newsletters and of course if you don't really know about a lot of other film companies and have other sources, then Lomography is really your only source of information when it comes to film and such without having to seek out your own, so the newsletters that they send out could be considered a media outlet for the less knowledgeable.
    ~Stone | "...of course, that's just my opinion. I could be wrong." ~Dennis Miller

  7. #147
    Pioneer's Avatar
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    Quote Originally Posted by StoneNYC View Post
    This is slightly incorrect, they have newsletters and of course if you don't really know about a lot of other film companies and have other sources, then Lomography is really your only source of information when it comes to film and such without having to seek out your own, so the newsletters that they send out could be considered a media outlet for the less knowledgeable.
    I just don't see that as being correct Stone. I would be willing to bet that the Lomo crowd is pretty hooked up and get most of their information from other sources (re; the media outlets). Its a store. The newsletter is mostly providing information about Lomography products and is almost certainly a very small portion of the information the Lomo group has at their fingertips.
    Dan

    The simplest tools can be the hardest to master.

  8. #148

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    Quote Originally Posted by StoneNYC View Post
    This is slightly incorrect, they have newsletters and of course if you don't really know about a lot of other film companies and have other sources, then Lomography is really your only source of information when it comes to film and such without having to seek out your own, so the newsletters that they send out could be considered a media outlet for the less knowledgeable.
    Under the above statement - the Costco coupon book could be considered a newspaper.
    CatLABS of JP
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  9. #149
    Roger Cole's Avatar
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    Quote Originally Posted by CatLABS View Post
    Photography online media (whatever it may be) is not interested in film, unless its a camera that happens to be an open source 3D printed gizmo, nothing more then a curiosity.
    The existence and activity level of this forum would seem to argue otherwise. And if you are referring to the Travelwide I think it will be a lot more than a curiosity. An affordable, light weight handheld new 4x5 is something there is obviously a market for.


    Sent from my iPhone using Tapatalk

  10. #150
    swhiser's Avatar
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    Quote Originally Posted by Ken Nadvornick View Post
    Certainly can't argue with such pragmatic reasoning.

    Interestingly, I pledged precisely because he laid out the apparently unvarnished facts. In my line of work it's almost impossible to find anyone willing to tell the honest truth about anything. [snip]

    Ken
    Ken -

    We certainly appreciate your direct and indirect support of the project and your willingness to understand.

    We chuckle about your comment. The response to that update was affirmative in the community and reassuring. By now, a lot of factors are responsible for the improvements in our curve -- not to mention recent support coming in from well-known photographers.

    The New55 FILM Kickstarter page is about the ugliest thing I have ever seen and certainly the ugliest thing on that website. That's deliberate. Because the New55 FILM funding requirement is so high by Kickstarter standards, we felt it was important to be direct and honest about a) the difficulty of the project in both technical and business terms, and b) the likelihood of facing cascading delays and bumps in the road due in part to the unevenness of supply-lines in the analog film markets.

    The idea of being honest and open -- and I know this is still unusual for a business -- comes from Doc Searle's "The Cluetrain Manifesto" (speak to people, not 'markets') and also from Eric Raymond's "The Cathedral and the Bazaar" (the person who finds the problem is not likely the person who solves it). The thing that attracted me to Bob Crowley and his 4x5 instant film project in the first place was his shrewd decision to open-source the reagent and DTR experiments from the very beginning back in 2010. This is unusual in itself but quite unorthodox given the context of Polaroid's proprietary culture. Openness was absolutely the right way to go, and it defines our comportment going forward.

    It was important not to come at people from Kickstarter with the trappings of a product marketing presentation. Firstly, there is no product yet; and secondly, this is not a pre-sale where everything is already lined up, inventory on the shelf, awaiting shipment invoicing. Whether or not that's ethically questionable, it's something Kickstarter has been trying to minimize.

    We're open to criticism and have benefitted a lot from it. Sometimes we deflect ideas -- even good ones -- but when possible, we implement them. We've heard that the way it's done on Kickstarter is to set a low blow-out price there and let the traffic rush in in anticipation of a higher price in the market after. I will say that if that approach was encouraged at Kickstarter, and if it was fair to the community, then we would have tried it. But I asked Sir Isaac and even Pythagoras, too, and their number thing, the math, doesn't work. Not just the math but, for us, there's a permissible level of risk at Kickstarter; and pre-selling in our case would create an unknowable fulfillment burden when we have not got the machinery yet. We're not going there and we believe that the community of photographers is sophisticated enough to recognize the boundary of the requirement and take our $400,000 target at face value. ($400,000 is very little money in the context of making something.)

    Here it is again, from the Kickstarter page ...

    USE OF PROCEEDS

    We will use the proceeds of this Kickstarter project to fund the final component specification work, the acquisition of assembly machinery, pay for hired engineering, general and assembly help, cover material costs and the purchase of the parts inventory for the "First Edition" manufacturing run of New55 FILM instant peel-apart 4x5 film.

    We estimate that the machinery sourcing, development and qualifications alone could account for about $250,000, and the parts inventory connected with the 25,000 assembled sheets of New55 FILM (that's 5,000 boxes) will cost a minimum of $75,000. The remaining $75,000 is needed for overhead and general expenses.

    Accordingly, to infer a per-sheet price from the Kickstarter rewards is natural, but it is misleading. Being successful at Kickstarter is the only objective now. As someone said, "...getting the elephant to stand up." If there is the opportunity later -- and that 'IF' represents its own elephant -- the market will set the price. Quite as it should.

    At Kickstarter, through May 5th, there's an opportunity to VOTE. That's invigorating. Positive. We've been absolutely clear about the issues. If the vote doesn't turn in our favor then we'll all be back to PICKETING.

    We've set the terms. Now, it's yay or nay. Real simple.

    Thanks for hanging in there with us. This material is worth every effort of ours, and even more importantly, of the community's.

    -Sam
    Last edited by swhiser; 04-19-2014 at 01:02 PM. Click to view previous post history.



 

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