How to operate a business: Lesson 1A.
If you have to scale back production due to lack of sales of a product that has essentially been in the curve of demise for 15 years, you want to make every sale count. People that want it badly enough will pay, and when they do you make a healthy profit every time. Film and silver gelatin based photography is essentially a cash cow, waiting to die. A few are holding on to this technology, because they love it. The rest of the world doesn't care. How do you make a profit in such a circumstance? You charge more. Easy peasy.