Hours after Kodak announced it was seeking bankruptcy protection, the Rochester-based imaging company was quick to reaffirm that its film division will survive the company's restructuring as long as it remains profitable.
Jonckheer adds: "We remain committed to make film as long as there is profitable demand for it. And as I noted, it is still profitable."
In 2010, Kodak's marketing manager for professional film at Kodak, argued that there was a real resurgence for film across the world. But, argues BJP's technical writer Jonathan Eastland, Kodak is not doing enough to sustain the business. "Kodak needs to look at what is its core business. What make them think that digital printing will push their share price up? For Kodak to make digital printers their core business is laughable."
Instead, says Eastland, Kodak should truly embrace its historical status as a master of film photography. "Each time Kodak has discontinued a film, they used the excuse that it represented less than a certain percentage of their turnover, but it's still a percentage of a very large niche market. There are still millions of photographers around the world that are using film, and not hundreds as Kodak seems to suggest [see Jonckheer's statement above]."
From the BJP article it sounds like winding down the film business would be the wrong thing to do, so that's good news. But, when the news of the bankruptcy broke the other day I must admit that a feared the film side would be wound down - not because it couldn't be profitable, but because that's the obvious, 'modernising' thing to do.
That prompted me to set up a blog/campaign, and I hope the idea appeals to the APUG audience.
Given that I haven't made 5 posts yet I'm not allowed to post the direct link, but if you Google "tumblr emulsion for eternity" it'll get you there.
There's also a Facebook page of the same name.
I know that there is lots of consumer info about Kodak's consumer printers, but it was my understanding that Kodak's investment in Commercial printing (CREO especially) is at least as important as the consumer printers: http://graphics.kodak.com/default.htm
“Photography is a complex and fluid medium, and its many factors are not applied in simple sequence. Rather, the process may be likened to the art of the juggler in keeping many balls in the air at one time!”
Ansel Adams, from the introduction to The Negative - The New Ansel Adams Photography Series / Book 2