I do what I can to encourage film use. My son loves projecting slides. In that respect he's like me. Sadly, Kodak no longer makes transparency film. So he and I are Fuji shooters. Back in the day, if it wasn't Kodak, I didn't look twice at it.
My daughter took a few pictures with my son's camera and liked it, so I think I will get her a film SLR for her birthday. She likes both B&W and color, but doesn't want to shoot slides, so I'll be picking up some print film for her. Probably T-Max, and some Kodak color negative. So she will be the Kodak shooter more than likely.
Earlier I said I didn't shoot any Kodak. That's not entirely true. The occasional roll of B&W is Kodak, and I do shoot digital on a Kodak P&S. The cameras just seem to behave more predictably than other brands of digital P&Ses (the exception being the one Pentax digisnapper I had - that was a sweet camera for a P&S).